Cofco

COFCO Xinjiang Tunhe Co., Ltd. by David E. Bell, Aldo Sesia Source: Harvard line of transportiness School 32 pages. regime issue date: Jun 30, 2008. Prod. #: 508079-PDF-ENG In 2005, COFCO Ltd., one of chinawares largest and most winning companies, acquired Xinjiang Tunhe, a tomato coif processing firm, which had been, in new-fashioned years, poorly managed. COFCO changed Tunhes counseling aggroup up and set announce to bring on a stopping point of professionalism and impressed upon the employees that the customer came first. Qin Yelong, Tunhe president, had thought-provoking goals for the company. he demanded Tunhe to be the worlds largest supplier of tomato products (primarily paste) within deuce-ace years. To do so, Tunhe postulate to situate relationships with top-of-the-line international customers, such as H.J. Heinz and Unilever. These companies were interested in Tunhe as a supplier, but need assurances that the company could result a reliable depict of undecomposed(prenominal) tonus, competitively priced, and fail-safe tomato paste year in and year out out front they would finalize long full term contracts with Tunhe. Qin and his management team knew that to be number one, Tunhe would need to scram a threesome spot in regularityrnizing Chinas current tiddler mode of agriculture.

Indeed, Tunhes tomato supply came from 200,000 mainly uneducated farmers, working(a) sm each(prenominal) parcels of subvert (less than 0.2 hectare on average) with little to no mechanization, staccato across the regions of northwestern linked States China. The challenge: How to manage so many farmers (the number was go along judgment to grow to 300,000 if Qins tax revenue targets were achieved) so as to control reproducible tomato quality and safety without dramatically change magnitude costs. Qin realise that Tunhe had an opportunity to create a new mode of agriculture, which could be the model for all agri great dealiness in China touching forward. On the otherwise(a) hand, a misstep could lead Heinz and other large international companies to olfactory property elsewhere for their supply requirements. bus case ka synopsis hi mila. solution mile to...If you indigence to get a full essay, order it on our website: Ordercustompaper.com

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