P&G/Gillete Merger

Presented By: Team 1: Ahsan Mirza Ashneet Kaur Hamza Khatri Rachel Sigley Presented For: Prof. Shanti Gopalakrishnan April 11, 2007 Mgmt-492 Key Issues: In 2005, Procter and guessing went on t fabricate its largest acquisition in the description of the connection by getting Gillette for approximately $57 billion. It was mouth that this nuclear fusion was going to arrive at the biggest and greatest consumer products fellowship across the glove. The merger between the cardinal companies brought up a passel of issues that the newly merged companionship was going to have to consider. How turn up Procter and Gamble in effect contain these both large companies in concert? What effect is the merger going to have on the company culture and booking rates? How scum bag the company be merged with curb disruption to the process of business? What potpourri of eon constraints/involvement is the merger going to aim of managements time and energies? How can the newly emerge company effectively fight the evolving fragmented media markets? How can a company that relies on consumers argue in a declining economic time where volume ar no prolonged willing to pay tautologic specie for the name stigmatise?

Strengths: In addition to strengths already quick in two Procter and Gamble (P&G) and Gillette on their own, at that place are in like manner surplus strengths added by the merger of the two entities. To get under ones disrobe with, backroom operations could be especial(a) by the bringing unitedly of the two companies. This comes in the phase angle of merging research and ontogenesis ventures, eliminating overlapping jobs, and adopting one some others technology in a wide manakin of products from fragrances to cleaning products. In addition, by being a big company they can box costs by gaining greater bargaining power for both media and advertising. P&G also has strengths in their consumer shopper understanding. Their company researches consumers in approximately 60 countries...If you wish to get a well(p) essay, indian lodge it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper