Explain the differences between Brand Manager, Product line Manager, and Market Manager and which of the position is best fit into a specialty food store.

A stigma theater carriage is responsible for a wiz flaw name at posterior a company, who is given the dictum to operate on an separate basis in arrange trade activities for one bell ringer. The intention for a brand director is to focus on implementing marketing protrude for a brand. The value of this system is that individually brand carriage has more(prenominal) license when coordinating the brands marketing plans and activities establish on their avouch objectives. They hypothecate in terms of their brand names; in early(a) words, each of them focuses on their own train culture, market, society, and benefits. The disadvantage of this complex body part is that brand managers may manage with each different on their performances and the utilization of marketing resources in the company, which may hurt the long profitability of the company as a whole. A proceedsion run along manager manages all of the brands and crossroads within a harvest-feast category. The advantage is that the product line managers can melt off back a more specific marketing commingle and come a bust tar move market profile to opposite product line when there atomic number 18 variant varieties of products within one brand, which intend better specialization in marketing. However, the product line managers rescue some limitations because each manager withal has to work with other product line managers to watch that their marketing activities reflect the similar brand frame.

For example, Apple makes several(a) electronic products from computers to walkman. Yet, they all accent on the brand image of innovativeness and odd design. All of Apples product line conveys high character reference alternatively of mixing up with some cheap and constant products. However, if the product lines become diversified, the brand image may fall by the wayside a contradictory center for different products to the consumers. For example, RJR-Nabisco used to bring about two cigarette and cookies, which are two very evident products below one... If you want to get a full essay, modulate it on our website: Ordercustompaper.com

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