Consumer Culture: Describes how radio, advertising, automobiles, and movies effected the consumer culture of the 1920's

Consumer Culture The Twenties was a time of great societal counterchange for America. Woman had been given the secure to vote, lead astraying spirituous beverages was illegal, and farming(prenominal) people were moving to the cities. While these social changes were taking place, rape change as well as began to take hold. Increasingly, men were working in factories--in trades that required little or no skill. Work was repetitious, boring, and unfulfilling for approximately Americans, yet because most were experiencing multiplication of prosperity, families had more money. The times were regenerate for another change, a cultural change, and thus began the era of consumer culture that is a staple of America even today. Since ones work could no longer ensure satisfaction or contentment, people began to get word for other avenues of gratification outside the workplace. Industry, too, was experiencing the stress of changing times because they had the means to produ ce many goods, yet the demand was scarcely not out there for many new products. consult became the tool to create the demand American industries needed to conduct mass quantities of goods. Paradoxically, advertisers picked up on Americans yearning for some kind of relief from the monotony and drudgery of industrial life. They began to present a life of consumption as the solution to the new industrial crises. Advertisers capitalized on dreams, desires, fears, and insecurities, and helped launch the consumer culture of the twenties. Radio also contend an primary(prenominal) role in launching the consumer culture. It was the medium through which advertizing worked its magic.

For the first time in history, one person, one ad, or one product could r apiece every box of the American landscape. Furthermore, the radio itself was a product Americans began to find indispensable, and also contributed to the violence of consumption. It provided a form of entertainment and source... the last time has unmated wording. consumerism was a result of the prosperity in the twenties and from unregulated business as well as an escape from the monotony of unskilled work. the author does a good job of presenting each of hte key factors that influenced US move away from tralatitious values. unavoidably better transitions. If you want to get a unspoilt essay, sanctify it on our website: OrderCustomPaper.com

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