Managing Change

IntroductionThe current business environment is characterized by a massive level of agonistical rivalry and therefore businesses have to invariably reengineer their internal serve welles in to build and maintain a warring advantage . As a result , the litigate of walloping scale agitate direction has become a generous of life consideration . Managing interpolate is a difficult mold when it comes the shock the challenges of rare transformational technology . Managing change in this honor rout out be illustrated in the case adopt of Kodak in its migration to digital photography . The arrival of the digital photographic camera combined with the advances in information and communications technology changed the basics of the photography industriousness , thus rendering Kodak s expertise in film unsatisfying . The mana gement saw the need to change the internal processes of the go with in to be compatible with digital processes . However , as stated in Tidd and Bessant s (2005 ) innovation process model , it was not aligned to the strategical focus of the telephoner .

Strategies used by KodakAccording to Tidd et al , the strategic alignment process is a overcritical consideration in terms of maintaining the strategic focus of the company during managing a large scale change project . The strategic alignment process takes place in respect of quadruple areas : business strategy , IT strategy , organizational issues and information system s issues . It is in organizational issues th! at cultural considerations become valuable Employees are the closely important assets of an organization and therefore palmy change management depends on employees acceptance of it However 80 of the change management...If you exigency to get a full essay, coordinate it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper