Fragrances

Paper presented at the IFEAT International Conference in Barcelona, 6 - 10 November 2011 Spain: Bridging Continents and Cultures Pages 205-221 in the printed Conference Proceedings. THE LATIN AMERICA redolence INDUSTRY Sergio Gallucci Natura Inovação Sao Paulo brazil-nut tree SergioGallucci@natura.net INTRODUCTION The presentation analyses area trends in the Latin American odor merchandise. Actual and effectiveness trends, including parvenu product developments, will be reviewed alongside major(ip) foodstuff players in the region and individual country characteristics. The vi major commercialises, accounting for 90% of sales argon analysed. diffusion channel and future prospects are also discussed. The regions pixilated economic developing is impacting directly on the fragrance industry. For example, Brazil is now the worlds largest fragrance market in value ground; while the increased manipulation of newfangled men has led to this market segment witnessing the highest growth appraise in 2010. Local players are pushing the worldwide growth and currently represent more than 25% of world(prenominal) fragrances market value. The source of all the data presented is Euromonitor.

It is very in-chief(postnominal) to articulate that the information presented is about consumers in the region, per country, not production, because many countries are exporters and this represents a large volume in those countries. semblance onward beginning the detailed presentation, it is fundamental to clarify approximately of the terms that will be used: Mass and superior Fragrances - at that place are mens, womens and unisex! products. The mass and superior markets are normally distinguished by price, label/ side (mass fragrances rarely carry a decorator label) and distribution. BPC means watcher and Personal Care GACR = Compound yearbook Growth deem Consumer and industry perception: the most important and most infixed criteria, consumer and industry perception, is measured through trade interviews with manufacturers, distributors and retailers, as comfortably as...If you want to get a full essay, range it on our website: OrderCustomPaper.com

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