Dutch Economic, Social and Technological Environments

2.1Economic Environment\n2.1.1 Economic environment commentary\nThe economy pertains to the income, expenditures and resources that walk out the cost of running a art or firm, much(prenominal) as, GDP, labor force and unemployment assess (Kerin, 2008, p74).\n\n2.1.2. Economic environment facts and carry ons\nNetherlands is a sm alone, wealthy trading farming. With the affable tillage facts in Netherlands, the nation GDP is ranked twenty-third at purchasing spot parity. Households income is at an mean(a) of 45,820 Euros (EUR). at that place are about 2.5% household got lowest income and with 10% gameyest is just about 22.9% in the whole cosmos (Central perception Agency, 2012). Therefore, instead of targeting all the mart, Australia should focus on those 22.9% full(prenominal) income community (3.08 million people) to mastermind their marketing activities as they corroborate stronger purchasing ply. Hence, unemployment rate in 2011 is 5.2% compared to 2010, it d ecreased 0.3% (Central Intelligence Agency, 2012).\nWith this fact, the people got job in Netherlands more than than before also the average of the income will increase. It will substantiate certain spending power and for Australia business got chances to create the market in Netherlands that will lick the profit. Furthermore, Australia business needs to believe about the high outside exchange for the business with the 0.7107 Euros (EUR) per US dollar in 2011(Central Intelligence Agency, 2012). When the business promotes the products to Netherlands, needs to reckon about the price that with the high exchange to Australia dollar.\n\n2.2 amicable culture\n2.2.1 Social culture definition\nThe social forces of the environment overwhelm the demographic characteristics of the population such(prenominal) as ethnic group, quarrel and its value. Changes in these forces can look at a dramatic impact on marketing dodge (Kerin, 2008, p63).\n\n2.2.2 Social culture facts and impacts\nSo cial culture is necessary for the business that develops in a opposed country. Australia ha...