Internal public relations action plan at Burt’s Bees Inc Essay Example for Free

Internal public relations action externalize at Burts Bees Inc EssayThe objective of the Burts Bees Inc is quite simple Practicing what we preach. Concerning the philosophy, I recall what Koran, Moslem holy Quran, says about the countless benefits of honey, which is also created by bees. Since the corporation aims at manufacturing ingatherings from natural ingredients, the company decides to put the estimation of earth-friendly on the companys packaging. Natural also underlies the company assembly line philosophy, saying that sustainable business practices argon keys to successful business since it promotes best practices. The company says that this philosophy is reflected in its ingredients and packaging designs that c befully bow out pay attention to environmental preservation including all living things on the planet Earth. In cost of industry leadership Burts Bees is still a small player in personal product sector. In 2003, the company generated revenue $50 million. Although this number was considerably huge for the 20-year old company, I take heed that the revenue achievement of Burts Bees was not noteworthy if we compare it to the companys three principal(prenominal) competitors they are Natures blitheness Products Inc, Procter Gamble, and Wyeth.Unlike communication to customers or other external entities, natural public relations do not use tv set as communication media. This is because television cross wide level of audience except in the company there is restricted cozy television station that only broadcast within the companys facilities. This condition suggests that in developing sexual public relation action plan, a company needs to assess what communication media is appropriate to lead an event or a program and at what time the company should deliver the information.Therefore, a company will provide careful plan so that their message in internal magazine/newspaper, wind vane site, and internal television will convey similar message. Table 1 Internal Communication satisfy Plan at Burts Bees Inc in 2007 Issues Action Accountability Delivery Date Measurement Comm. modal(a) 1. Distribute Information Regarding New Products/Offerings Compile documents regarding new program/products and distribute them to all employees Vice death chair of Marketing Once every one week and every time new programs are commercialize ?The number of employees response (read the distributed message) reaches minimum of 100% of total employees ? Vast Participants/Audiences Feedbacks ? email ? Corporate meshsite ? Internal cartridge holder 2. Employees are unsure the benefits of beeswax and other natural ingredients 1. Invite wellness scientists regarding the benefits of natural products for our health 2. channel product demo showing the benefits of natural products 1. Vice President of Marketing 2.Vice President of query and Development December 2006 and June 2007 Participants substantiate the benefits of natural ingredient s for health care industry and become marketing spokespeople to customers (family, neighbours etc) ? Employee pull together ? Seminars ? E-mail ? Corporate Website Internal Magazine 3. Corporate e-mail is full of viruses attack Create law regarding the use of Internet for business purpose only Vice President of Information Technology either employee logs into corporate network ? The number of viruses attack decreased ? Network resources are used efficiently ? E-mail ? Corporate Website?Internal Magazine 4. Employees do not known Burts Bees strategic position communicate the comparison with competitors of Burts Bees Vice President of Marketing Every Quarter ? Compare products from competitors (Natures Sunshine Products Inc, Procter Gamble, and Wyeth) ? E-mail ? Corporate Website ? Internal Magazine 5. Salespeople do not know the approach to customers Setting gross sales session that teach the strategy to market Burts Bees products Vice President of Sales Every month ? Salespe ople understand the strategy to approach customer in selling natural-ingredient products ? Training session (role play)The action plan shows that Burts Bees may employ different type of communication media and events in order to inform internal entities (employees) regarding current products, program, and offerings. The brief explanation of each communication medium highlighting the benefits and its audiences is as following ? Web Si te The key points when conducting promotion via online media is that the message should clearly describe and inform about what Burts Bees is offering and had better to provide some links to close the deal (e-commerce ready) for employees who want to but products at a special prize.In Burts Bees web site (http//www. burtsbees. com) there should not be elicit applications such as Flash Media or pop up. Since not all employees are equipped with redeem high-speed computers that can access the flash media quickly. In my experience, opening a web site that are equipped with flash media like www. habitat. net can provide guests with dullness since it takes much time to retrieve the animation appear in my screen. ? Print Media. It includes internal magazine/newspaper, poster, and brochures.Since Burts Bees are associated with natural ingredients that are safe for human beings, therefore, in the communication message, the company must clearly convey message that employees understand the benefits of natural ingredients like beeswax compared to chemical products. ? Seminars or discussion. In this communication media, Burts Bees invite health physicians, celebrities that use natural ingredients products so that employees are confident to communicate the benefits of Burts Bees natural products to their families, neighbours, and friends, to name a few.Bibliography Burts Bees Inc. (2005). Company Profile. Retrieved November 6, 2006 at http//biz. yahoo. com/ic/104/104522. html Douglas, Susan P. and Craig, C. Samuel. (1995). Global Marketing St rategy. McGraw Hill, New York. INTERNAL communicating ACTION PLAN. Retrieved November 5, 2006 from www. campus. manchester. ac. uk/medialibrary/internal-comms/comms-audit-action-plan. pdf RD Marketing. (2006). Creating an Integrated Marketing Communications Plan. Retrieved November 5, 2006 from http//www. rd-marketing. com/communications-plans. htm.