Blog entry Article Example | Topics and Well Written Essays - 250 words

Blog entry - Article Example Other amazing architectures that I believe are related to expo Dubai 2020 include; ‘The Cloud’, ‘Dubai Hub One’, ‘Opus’, ‘Dubai Renaissance’, ‘Eta Hotel, Dubai Grand Pyramid, ‘The Arabian Blade, and ‘The Burj Al-Arab’ (BBC News, 2013). In my opinion, the architectures will play a big role in campaign for the expo in Dubai ‘architecture peace’ by promoting tourism department, boost business, attract investors and improve the lives of people living in the city. Sheikh Mohammed Bin Rashid al-Maktoum, the person in charge of the city has assured a tremendous surprise and innovation that will twist the minds of people globally in the coming occasion (BBC News, 2013). These high expectations are making the residents to work extra hard to ensure that the city is ready to host the historic event. Through this, I believe it will make the city to take risks and invest immensely, hoping that they will make huge profits through the selling of tickets, money collected from transport, the food the visitors would eat, and hotels where they will also sleep (BBC News, 2013). It is expected that expo 2020 will be make the city to cash in 23 billion USD, which is good money for the country’s

Culture and World Wide Web Essay Example for Free

Culture and World Wide Web Essay Basis ternet has changed our lives, before the internet, Life was completely different. In early times, people sent letters for communication, but now a day, The World Wide Web has changed the world in more than one way. The Internet has suddenly changed politics, business, and culture. Now today, there is no need to sent letters, it is the modern era, the information technology time, in which information can take not more than half second to be sent. ternet has changed our lives, before the internet, Life was completely different. In early times, people sent letters for communication, but now a day, The World Wide Web has changed the world in more than one way. The Internet has suddenly changed politics, business, and culture. Now today, there is no need to sent letters, it is the modern era, the information technology time, in which information can taternet has changed our lives, before the internet, Life was completely different. In early times, people sent letters for communication, but now a day, The World Wide Web has changed the world in more than one way. The Internet has suddenly changed politics, business, and culture. Now today, there is no need to sent letters, it is the modern era, the information technology time, in which information can take not more than half second to be sent. The technologies are growing, developing, but did the culture changed and turned iternet has changed our lives, before the internet, Life was completely different. In early times, people sent letters for communication, but now a day, The World Wide Web has changed the world in more than one way. The Internet has suddenly changed politics, busiternet has changed our lives, before the internet, Life was completely different. In early times, people sent letters for communication, but now a day, The World Wide Web has changed the world in more than one way. The Internet has suddenly changed politics, business, and culture. Now today, there is no need to sent letters, it is the modern era, the information technology time, in which information can take not more than half second to be sent. The technologies are growing, developing, but did the culture changed and turned into a single culture, not at all. Discovery of computers and internet has come like a miracle to mankind. Through this the worldwide communication has increased. People are gaining knowledge about other cultures, but this does not mean that they are fully adopting the other culture and this is because soness, and culture. Now today, there is no need to sent letters, it is the modern era, the  information technology time, in which information can take not more than half second to be sent. The technologies are growing, developing, but did the culture changed and turned into a single culture, not at all. Discovery of computers and internet has come like a miracle to mankind. Through this the worldwide communication has increased. People are gaining knowledge about other cultures, but this does not mean that they are fully adopting the other culture and this is because sonto a single culture, not at all. Discovery of computers and internet has come like a miracle to mankind. Through this the worldwide communication has increased. People are gaining knowledge about other cultures, but this does not mean that they are fully adopting the other culture and this is because soke not more than half second to be sent. The technologies are growing, developing, but did the culture changed and turned into a single culture, not at all. Discovery of computers and internet has come like a miracle to mankind. Through this the worldwide communication has increased. People are gaining knowledge about other cultures, but this does not mean that they are fully adopting the other culture and this is because so The technologies are growing, developing, but did the culture changed and turned into a single culture, not at all. Discovery of computers and internet has come like a miracle to mankind. Through this the worldwide communication has increased. People are gaining knowledge about other cultures, but this does not mean that they are fully adopting the other culture and this is because so

Symbolism in The Glass Menagerie, by Tennessee Williams :: The Glass Menagerie Essays

In his drama, The Glass Menagerie, Tennessee Williams uses symbolism in order to develop multi-faceted characters and to display the recurring themes of the play. These various symbols appear throughout the entire piece, and they are usually disguised as objects or imagery. They allow the reader to know the characters’ personalities, and their true inside characteristics. These symbols also add to the major themes, which develop as the play gains momentum. In the drama, symbols play the most important role. One of the most recurring symbols is the glass menagerie itself. It consists of glass animals frozen in form and it is housed at the Wingfield’s apartment. The glass menagerie has a high amount of meaning for all of the characters in this play. â€Å"Ultimately, the glass menagerie is symbolic of all their shattered dreams, failing to fulfill their transcendent aspirations, the Wingfields find themselves confined to a wasteland reality, their dreams become a ‘heap of broken images’'; (Thompson 15). Just as the menagerie itself is frozen in time, the Wingfields are also. They are restricted to the one way of living that they have practiced as time had passed, so they do not know how to break free of that confinement. All the characters as a whole have tried to escape the harsh reality, but in every case they manage to fail, and in turn shatter their dreams like glass. This continuing struggle is a large part of the major theme of The Glass Menagerie. Just as the glass menagerie represents all of the characters as a whole, it also represents each character individually. â€Å"Though the glass menagerie is most directly relevant to Laura, all four characters have sublimated their animal drives into esthetics. Laura has her glass animals, Tom his movies and poems, Amanda her jonquil-filled memories distorted into hopes, and Jim his baritone cliches of progress'; (Cohn 101). Though Amanda blames her children alone for relying on false illusions, she too carries this fault. Although it is obvious that the glass menagerie represents Laura because of her frailty, Tom, Amanda, and even Jim are exemplified too. They all concentrate their powers in illusions, only in different ways. More specifically, the glass menagerie unravels the character of Laura and lets the reader into her true personality. The glass menagerie â€Å"embodies the fragility of Laura’s world, her search for beauty; it registers sensitively changes in lighting and stands in vivid contrast to the harshness of the outer world which can (and does) shatter so easily'; (Stein 110-111).

The First Artificial Heart Transplant :: Barney Clark Health Medical Essays

The First Artificial Heart Transplant History was made on December 02, 1982 when Barney Clark became the first recipient of an artificial heart transplant, which was performed by the medical staff at the University of Utah Medical Center. Although Barney Clark was the center of attention, there were many events that led up to this historical moment. The development of the artificial heart began in the early 1950’s. The initial prototype, developed in 1970’s by the artificial developmental staff at the University of Utah, allowed 50 hours of sustained life in a sheep. Although this was called a success, the implantation of the artificial heart left the sheep in a weakened state. It wasn’t until late 1970’s and the early 1980’s where the improvement of the artificial heart actually received attention as a possible alternative to a heart transplant. The remodeled product of the early 1970’s did more than just the 50 hours of sustained life; it enabled the cow to live longer and to live a relatively normal life, with the exception of a machine attached to the animal. With this improvement, Dr. Willem J. Kolff, the head of the artificial developmental program at the University of Utah, and Dr. William DeVries, the head cardiac surgeon at the University of Utah, decided to take this device further. They wanted to develop a heart based on the heart tested in farm animals, to place into a human. This was done with the help of Dr. Robert Jarvik who developed the Jarvik-7. This device was made of plastic and aluminum. With all that they had accomplished, the staff at the University of Utah’s artificial development program still had to wait 2 years before they found the right candidate for the project. Often, when the heart of an individual fails, the brain, the intestines, and the lungs will usually fail as well. Thus in choosing an individual, they had to find a person who only had cardiac complications and no associated organ failure. They also had to find a patient that was not eligible for a traditional heart transplant.

Employment Relations Essay

â€Å"Parliament, in the last 100 years or so, has a lot to say about conditions of work and the relationship between employers and their employees† (Deeks & Rasmussen, 2006). There have been many industrial disputes regarding the arbitration system between 1894 and 1991 which has influenced changes to New Zealand Employment Relations. One of the many industrial disputes was the waterfront industrial dispute 1951. This dispute in New Zealand’s labour history is the biggest industrial dispute that has influenced changes to Employment Relations legislation. Although it was not as violent as the great strike of 1913, it lasted longer-151 days, from February 15th to July 15, and involved more workers (Scott, 2001). The 1951 dispute pitted the government and public against the Watersiders after they decided to work to rule in protest at their employers’ refusal to award them a 15 per cent pay rise (Kay, 2008). At its peak, 22000 waterside workers (wharfies) and other unionists were off the job out of the population of just under two million (Ministry for Culture and Heritage, Today in History, 2007). This essay will discuss the effects, outcomes and influences of the 1951 waterfront industrial dispute thus how it turned the New Zealand Employment Relations around in order to avoid disputes as such from happening and also create a better relationship between the employers and the employees today. The historical events regarding New Zealand employment relations are really quite wide spread. Many events such as strikes and lockouts have happened regards to compulsory arbitration. In 1894 Industrial Conciliation and Arbitration Act (IC ;A Act 1894) was designed to replace industrial action with conciliation ; arbitration. This was implemented to bring negotiation and disputing sides together to solve industrial conflicts. ‘Unions registering under the act effectively got exclusive organising and bargaining rights’, (Rasmussen ; Deeks, 2006, pg 52). Unions played important interest groups during this time. They helped to promote employee interests to satisfy work goals such as better wages thus they became the legally recognised voice of the workers in a particular industry.

How to Win the Gates Scholarship

How to Win the Gates Scholarship SAT / ACT Prep Online Guides and Tips The Gates Scholarship is a program with a huge impact. Launched in 2017, the program's mission is to give opportunities to outstanding minority students to reach their highest potential. In this guide, I'll go through all the details of the scholarship and the application protocols. After that, I'll give you expert tips and strategies for putting together the strongest Gates Scholarship application possible. Read on to learn more! Note:TheGates Scholarship was established in 2017 as a replacement for the Gates Millennium Scholars Program, which reached its goal of 20,000 scholars in 2016. What Is the Gates Scholarship? The primary mission of the Gates Scholarship is toincrease the number of underrepresented minorities in all majors. By offering outstanding scholars better educational opportunities, the program aims todevelop a diversified group of future leaders for America. Each year, 300student leaders are selected for the Gates Scholarship, with each winner receiving funding for the full Cost of Attendance to an accredited four-year US university or college. Compared with other impressive corporate scholarships, the Gates Scholarship is especially comprehensive and generous. In addition to funding, it offers a widestructure of support, guidance, and mentoring. Overall, the Gates Scholarship provides the following: Renewable educational funding:The scholarshipcovers any unmet need and self-help aid (in other words, instead of having to take out loans and do a work-study job, the scholarship would cover those Cost of Attendance expenses) for up to five years. Online support services: Services offered to scholarshipwinnersinclude academic support, mentoring, professional advice and guidance, and help with financial literacy. The total amount of aid you're eligible to get will depend onyour amount of unmet need. Unmet need is the difference between your school's Cost of Attendance (room, board, tuition, fees, books, and personal expenses) and the amount you’ve received in grants and/or scholarships. The larger your unmet need is, the larger your scholarship award will be. Your total amount of aid will also depend on how long you’re able to renew the scholarship. As long as you meet renewal qualifications every year, youcan continue to receive funds for up to five years for a bachelor's degree program. Are You Eligible for the Gates Scholarship? To be considered for the Gates Scholarship, you must meet allthe following criteria: Be a high school senior Be African-American, American Indian/Alaska Native, Asian American/Pacific Islander, and/or Hispanic American Be a US citizen, legal permanent resident, or national Have a cumulative 3.3 GPA on an unweighted 4.0 scale Meet federal Pell Grant eligibility criteria (this means that you must demonstrate significant financial need- check out our Pell Grant eligibility guide to learn more) Plan to enroll full-time in a four-year (bachelor's) degree program at an accredited, not-for-profit US college or university Ideal applicants will also have the following traits, per the Gates Scholarship website: An ideal candidate will demonstrate: Outstanding academic performance (Students in the top 10% of his/her graduatingclass) Leadership ability (e.g., as shown through participation in community service, extracurricular, or other activities) Exceptional personal success skills (e.g., emotional maturity, motivation, perseverance, etc.) If you meet all the above eligibility criteria, you're on the right track to getting a Gates Scholarship. What Do You Need to Apply for the Gates Scholarship? Before you get to work on your Gates Scholarship application, you'll need to gather some important information. From your guidance counselor, you'll need to get the following: Your full academic record Your cumulative GPA Your class rank Your Enrollment Verification From the college/university you plan to attend, you'll need the following: Your college acceptance letter (again, this must be a four-year, accredited, not-for-profit US college or university) Your Financial Aid Award letter You'll also need some family financial information, including the following: Your status as either a dependent or independent student Your personal gross annual income from the past year Next, you'll need to prepare names, dates, and descriptions of participation for the following: A list of your leadership roles and experiences A list of community service experiences A list of employment experiences Finally, you'll need to have your SAT/ACT scores handy. All applicants mustmake aMyTGS Profileand apply through their online account. Note thatthe Gates Scholarship application processconsists of two phases, with each phase having its own application and selection process. The Phase 1 application consists of a questionnaire- that's it! If you get to Phase 2, you'll need to submit another application that's a bit denser and will take more time; this one includes another questionnaire, essays, updated transcripts, and letters of recommendation. What Is the Gates Scholarship Application Timeline? This year, the Gates Scholarship application opened on July 15, 2018; the deadline for submission was September 18, 2018. Selections will be made in April 2019, with awards given out from July to September. Below is the annual timeline for the Gates Scholarship: Phase 1 July: Phase 1 application opens September:Phase 1 application deadline December: Semi-finalists announced Phase 2 December: Phase 2 application opens January:Phase 2 application deadline March:Finalists announced; interviews for finalists April: New class of scholars announced Fall: Scholarships disbursed to winners Want to build the best possible college application? We can help. PrepScholar Admissions is the world's best admissions consulting service. We combine world-class admissions counselors with our data-driven, proprietary admissions strategies. We've overseen thousands of students get into their top choice schools, from state colleges to the Ivy League. We know what kinds of students colleges want to admit. We want to get you admitted to your dream schools. Learn more about PrepScholar Admissions to maximize your chance of getting in. It's time to get tactical. Strategies: How to Increase Your Odds of Winning the Gates Scholarship Every year 300 scholarships are awarded through this program, but that doesn’t mean the Gates Scholarship isn’t competitive. If you want a chance at winning this prestigious scholarship, you’ll have to dedicate yourself 100% to the application process. Winners come from all over the country, with many scholarship recipients ending up at prestigious colleges. The strategies I'll present here won't just help you strengthen your application for the Gates Scholarship but willalso help you more generally with your college applications. The best candidates for the Gates Scholarship will be motivated, high-achieving students with strong resumes, transcripts, and test scores- basically, the students who prepare themselves well for college. As you might expect, the best way to effectively implement the strategies below will be to start the scholarship application process as early as possible. We've divided the strategies into two sections depending on where you're at in school and the application process. Scenario 1: You're in Your Early Years of High School If you're still just a freshman or sophomore and want to get a head start on looking good for the Gates Scholarship, here are four important tips to keep in mind. #1: Demonstrate Academic Excellence Competition for the Gates scholarship is stiff. In order to be a strong applicant, you should strive for more than the minimum GPA (3.3).Be sure to take advanced, honors, and AP classes when available, and actively seek out extra help from your teachers in any weaker subjects. Take those opportunities to develop strong relationships with teachers, tutors, and/or mentors. #2: Cultivate Leadership Skills Many scholarships, including the Gates Scholarship, want to invest in future leaders and innovative pioneers. One of the best ways to prove you have leadership potential is to actively develop your leadership skills as a student. Here are some ways you can do this: Actively participate in your classes. Volunteer to lead discussions or group projects. Help out other classmates who might be struggling with a particular problem or concept. Join clubs or extracurricular activities that ignite your passions and interests. Focus on quality over quantity; invest in fewer activities but stick with them. If the opportunity presents itself, move up to team captain or a club officer role. The more your instructors, coaches, and peers respect you, the easier it will be to assume a leadership role. #3: Commit to Community Service The Gates Scholarship isn't just for helping individuals achieve their own personal goals;it'salso for aiding in the betterment of whole communities. An ideal Gates Scholarship applicant will use opportunities they'll get through the scholarship to give back to their communities. You can demonstrate your commitment to service by choosing(and sticking with) a community service or volunteer position. Ideally, this should be something you participate in regularly, on a weekly or so basis. If you’re thoughtful about choosing where you volunteer and spend time doing something you’re passionate about, it’ll definitely pay off when you submit your scholarship application. #4: Develop Relationships With Educators and Mentors It's important to have wise people around you who can offer you trusted guidance and advice. It's also important to have good relationships with people who can serve as recommendation writers for any scholarships you apply to. If you have respect for a particular class or activity, your teacher or mentor will come to respect you- that’s Step 1. To work on further developing these relationships, you can do the following: Go to office hours to ask for extra help on tricky problems or concepts Actively participate in class, practice, or club meetings Go to your teachers, coaches, or mentors with questions that might be outside the scope of your regular curriculum; this demonstrates intellectual curiosity Scenario 2: You've Made It to Phase 2 of the Gates Scholarship The following three tips are for high school seniorswho've made it past the Phase 1 questionnaire and are ready to get started on the much heavier Phase 2 application for the Gates Scholarship. #1: Plan Ahead Recall that you'll need letters of recommendation for this part of the application. It’s important to give your recommendation writers as much time to write their letters as possible. And since you'll only have about a month after you move to Phase 2 before your application is due, it's imperative that youfind and secure a recommender as soon as you are told you're a semi-finalist. #2: Invest in Your Essays If the Gates Scholarship evaluators only cared about your grades and resume, they wouldn’t ask you to write essays. So how can you ensure that your essays are great? First off, make sure you’re answering every part of the essay prompt in your response.Most essay questions have multiple parts! You also want to elaborate- don’t just provide a list as a response or give a yes/no answer. The evaluators want to see that you’re thoughtful and have put time into your application. Another tip to keep in mind is to make your goals clear.Why do you want the Gates Scholarship? You don’t want to worry about paying for college, sure, but how will winning the scholarship affect your long-term and short-term academic and/or career goals? Most importantly, how will it enable you to be the person you want to be? You’ll get brownie points if your future goals include pursuing anunderrepresented field (i.e., computer science, education, engineering, library science, mathematics, public health, or science) or serving others in some capacity. The more thoughtful and clear you are in describing your goals in your essays, the more impressed the scholarship evaluators will be. You should also craft a narrative with your essays.Make sure that all your essays work together to tell a single unified, logical story. Before you start writing, come up with two to three points you want to get across about who you are. Maybe you want evaluators to know that you’re empathetic, hardworking, and interested in mental health. Or maybe you want them to know that you’re focused, ambitious, and passionate about social justice issues. The point is that all of your essays should ultimately serve to elucidate these points. On that same note, don't be afraid to brag (to an extent). You're allowed to bring up any honors, awards, accolades, promotions, or fancy titles you've received. You earned them- talk about them! It’s helpful to make a comprehensive of all these things before you start writing your essays so that you don’t forget anything important. That said, you should also be humble in your essays.Very few people can attribute their success solely to their own hard work. Did your family, friends, teachers, coaches, and/or mentors support you or offer guidance? Don’t be afraid to partially attribute your accomplishments to them, as well as to your own efforts. Evaluators won’t see this as a weakness but as insightful self-awareness. Finally, remember to stay positive. Be honest about anystruggles you've had but maintain a matter-of-fact tone. It's a smart idea to express optimism and a positive viewpoint about future outcomes and goals after you discuss any difficulties or disappointments. #3: Choose Your Recommenders Wisely Your recommenders will be expected to include detailed, glowing anecdotes and accounts of your personal relationships with others in addition to your academic and extracurricular performances. Therefore, it'd be ideal if you could ask someone who knows you in multiple contexts (e.g., a teacher who serves as a club head, coach, or personal mentor). This should also be an individual with whom you feel very comfortable. What's Next? One of the best ways to make yourself a strong Gates Scholarship applicant is to set your goals high by being a strong college applicant. Check out our expert guides to getting perfect SAT scores and ACT scores, and learn how to get into your top-choice colleges. Got more questions and Pell Grant eligibility since you have to meet these criteria in order to receive the Gates Scholarship?Read all about the Pell Grant and its eligibility criteria. Want to improve your SAT score by 160 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Why the GoreBush election is such a mess essays

Why the GoreBush election is such a mess essays Why the Gore/Bush Election is such a mess Right now, America is in a time of uncertainty about this election. The race between Al Gore and George W. Bush is the closest presidential race the country has seen in its history. With an election this close, many controversial issues have also risen from it. There are many causes to the country's political turmoil right now and because of that, we may not know a clear-cut winner of the presidency for days, even maybe weeks. At the beginning of the night, the news broadcasters had stated that the winner of Florida would ultimately be the winner of the race. This is due to the fact that Florida can be thought as a microcosm of the United States through their demography and political views. How right they were. The race was split down the middle the whole night with Bush taking the plains and the south and Gore taking New England. Then the news came that Gore was the projected winner of Florida and the 25 electoral votes that go with it. This call was premature. As Bush's advisor had said earlier, it would be impossible to call Florida that early because of the high number of absentee ballots that Florida traditionally has. Therefore, this race has had problems very early on. Later in the night, both candidates were tied with 242 electoral votes and the only way either could win by getting to 270 was to either win Florida or all the remaining four states. The other four states did not go to one candidate and therefore, Florida would decide the election. Early the next morning, it had been reported that Bush had won Florida and he was the 43rd president of the United States. Gore then made a phone call to the Texas governor to concede the race and he then got into a "mournful motorcade" to make a concession speech. However, on the way to make his speech, his campaign manager got a phone call and Gore learned that Florida was once again too close to call. There...

Fitness and Nutrition Paper Essay Example

Fitness and Nutrition Paper Essay Example Fitness and Nutrition Paper Essay Fitness and Nutrition Paper Essay Fitness and Nutrition Paper University of Phoenix Paradigms of Health / SCI 100 Fitness and Nutrition Paper Fitness and nutritional habits should be more enforced in today’s society; especially in the United States. The general public as a whole is less healthy the prior days. People are not as active, make poor eating choices, are indoors more often and always on the run. This is the results to an unhealthy culture. By changing our day to day habits by incorporating healthy meal planning and exercise we can beat this growing change. As for my current fitness and nutritional habits they are improved than they were a few months past. I use to eat on the go, never work-out and essentially do what was quick, easy, and convenient. I have had some life changes which have made all this change. I am getting married in a little over four months. I have begun to plan out my weekly meals with thought and I have begun to exercise a few nights a week. I know is still need to tweak my habits a bit however, I feel as though I am heading down the correct path. : I am sure if I did not work on my health behavior I would have eventually been at a condition that would difficult to get out of. People who carry on my prior eating way of life tend become obese. Obesity is an extremely serious health concern among society today. Obesity can result to many health risk. The most common of these health risks are heart disease; which results to heart attack, congestive heart failure, sudden cardiac death, and chest pains. Another huge risk is the psychological and social effects obesity can have on someone. These health risk can be avoided my making simple nutritional and fitness changes. Personally for myself I can incorporate more than a few fitness habits that will improve my way of life. I have begun to work-out however; I can start to this more frequent. I currently exercise maybe one or two times weekly. My increase my exercise frequency to three to four times weekly. The more you work your body, the easy it is to adapt to new routines; in return receiving results. I currently do pretty much just cardiovascular exercise. If I were to add muscular strength endurance to my regular work-out, I could improve. These types of exercises include; sit-ups: curl-ups; pull-ups and etc. These types of exercise strengthen your body while improving your appearance as well. Another fitness habit I could incorporate for improvement would be flexibility. Including proper stretching routines before and after work-outs can improve your range of motion for your joints when exercising. Improving your nutritional habits can also prevent future health risk. The biggest challenge for me is sticking to the food pyramid; the best way to achieve this by planning all meals. I have a large amount difficulty with incorporate all the meat and fruits needed in my daily intake. With meat I am really not a huge fan of, as for fruits I truthfully am too lazy to cut them up and have them prepared for the following workday. This is something that can easily be fixed, and I will. I have also started to use the My Pyramid website that was listed in the book. This is a great tool and tracker. An even easier way to improve health is by reading labels. Reading these labels can help you to increase the nutrients that you want you and your family to eat, like calcium and fiber, and limit nutrients that can be unhealthy, like fat, saturated fat, cholesterol, and sodium. I read labels for the most part to avoid ingredients for food allergies, this will be a reasonably lifestyle adjustment to improve my families health. Last, for my own personal nutrition improvement would be to add more protein to my diet. Proteins provide energy; since I am not a huge admirer of meat (one of the biggest sources of protein) I need to incorporate other items in replacement. I am not a vegetarian; I just do not like the taste of most meats. I can include more milk, cheese, eggs, beans and nuts into my diet. With making these improvements in my nutritional lifestyle I can become healthier. With the fitness and nutritional improvements listed above, not only will I be healthier I will improve and maintain my weight and health in general. Frequent exercise that includes endurance and flexibility along with current cardiovascular fitness with improve weigh, body mass and general health. While maintaining these fitness improvements along with the positive nutritional changes will also lend a hand in the weight management and an all around healthy you. Sticking to these goals will incorporate a healthy lifestyle. References Food guide pyramid. (2008, May 20). In Wikipedia, The Free Encyclopedia. Retrieved 02:03, May 21, 2008, from http://en. wikipedia. org/w/index. php? title=Food_guide_pyramidoldid=213825214 Insel, Paul M. , Roth, Walton T. (2008). Core Concepts in Health (10th ed. ). , : The McGraw-Hill Companies.

Research a current wireless networking trend Paper

A current wireless networking trend - Research Paper Example IFIED as the latest in wireless networking technology suitable for small size enterprise presenting its advantages and weaknesses as well as its contribution to the wireless security. Wi-Fi CERTIFIED addresses the significant requirements of an enterprise that the previous wireless technologies did not cater for. Voice over-Wi-Fi, for instance, is a valuable and fundamental enterprise application. (Bertrand, 2012) Wi-Fi CERTIFIED as a wireless networking technology supports data and voice simultaneously as well as a more comprehensive coverage throughout the enterprise. The adoption of Wi-Fi CERTIFIED by an enterprise will ensure a high and unpredictable user density as compared to the previous low scale Wi-Fi technologies which are basically data oriented and support low user densities. As companies expand their wireless networks and embrace voice applications, the need for a more advanced Wi-Fi technology such as Wi-Fi CERTIFIED becomes a fundamental priority in order to keep up with the competition given its advantages over the previous wireless networking technologies. (Bertrand, 2012) Wi-Fi CERTIFIED eliminates the limited coverage presented by the previous wireless networking technology. The wide coverage presented by Wi-Fi CERTIFIED is sufficient for continuous connectivity required by the voice applications hence seamless mobility which allows users staying connected without the need of disconnection even when they are on the move. (Gast, 2005) In addition to improved coverage and capacity as discussed, Wi-Fi CERTIFIED also enables voice support that improves the quality of service, an enterprise requirement neglected by the previous Wi-Fi technologies. Wi-Fi CERTIFIED has the ability to distinguish between data traffic and voice traffic. It does this by not prioritizing voice packets over data packets, but equally transmitting the two packets at the same time ensuring that voice clients receive their medium when required. (Gast, 2005) Furthermore,

Comparing bluetooth technology with infrared Essay

Comparing bluetooth technology with infrared - Essay Example Bluetooth exchanges information between devices through a globally unlicensed Industrial, Scientific, Medical (ISM) radio bands. It uses 2.4 GHz short range frequency of ISM. Bluetooth Special Interest Group(SIG) develop and license Bluetooth specifications. The SIG comprises of telecommunication, networking, computing and electronic companies (Newton, Harold). Bluetooth can transmit data between devices such as laptops, telephones, printers, digital cameras, mobile phones and video game consoles. It is a wireless protocol made for low power consumption and has short range which is based on low cost transceiver microchips in each device (Bluetooth SIG). The short ranges of Bluetooth are 1 meter, 10 meters and 100 meters and these ranges are power and class dependent. Class 1 of Bluetooth has a maximum permitted power of 100mW and approximate range of 100m; class 2 has a maximum permitted power of 2.5mW and approximate range of 10m; class 3 has a maximum permitted power of 1mW and approximate range of 1m (Newton, Harold). Bluetooth allows communication to be done among devices when they are in range. Because this system of communication uses radio waves, devices do not need to be in line of sight of each other for communication to take place. (Newton, Harold). In order for a device to be used by Bluetooth, it must be compatible with Bluetooth profiles. The most common use of Bluetooth includes wireless communication between handsets and mobile phones, wireless communication between computer input and output devices, file transfer between devices and OBEX, internet access of personal computers and communications in medical equipment. The technology of Bluetooth exists in many devices like Wi-Fi, telephones, and play stations and also in some high definition headsets and watches. This technology simplifies set up of services between devices. Devices with this technology can advertise all their services. It allows much of the security and permission configuration to be automated making its services easier for use as compared to other network types. A personal computer is required to have Bluetooth adapter in order to develop communication with other Bluetooth devices like mobile phones, keyboards and mice. Some laptops and personal computers have in built adapters while in others an external adapter is required. Through Bluetooth, multiple devices can communicate with a computer over one adapter. A Bluetooth enabled mobile phone allows it be communicated with many devices. The Open Mobile Terminal Platform has recently published a recommendation paper which recommends Bluetooth requirements in mobile phones which covers in car usage, printing and imaging. Bluetooth devices can transmit information like device names, list of services, device class and list of technical information on demand. Any Bluetooth device can undertake an inquiry to find other Bluetooth devices to connect to, and any Bluetooth device can usually respond to such inquires. However if a Bluetooth device that is trying to connect to another device knows the address of that other device than other devices always respond to the direct connection requests and transmit informat

Will the Mexican car company, Mastretta, ever reach the reputation Essay

Will the Mexican car company, Mastretta, ever reach the reputation that the current top car companies receive - Essay Example The report is due by the end of this month. 2.0 Procedure Comprehensive secondary research has been carried out to explore the issue and find relevant solutions for the same. The resources that have been mainly consulted are consumer brand awareness reports of the automobile industry and also reports pertaining to the automobile industry of Mexican automobile industry. 3.0 Findings 3.1 Industry Outlook Similar to the discovery of airplanes, the materialization of automobiles has a profound impact on the everyday life of human beings. The automobile industry is critical constituent in the fabric of global economy (Kazmi 6). The global automobile industry enormously contributes to the wealth and health of millions of inhabitants of the world. Hence, it is important that the automotive sector retain its innovative edge and competitiveness. It has been found that the auto manufacturing industry is highly labour intensive and capital. Some of the major costs associated with manufacturing and marketing of the automobile products are labour cost, cost of procuring raw materials and cost associated with advertisement and distribution. A large proportion of the industry is driven by revenues generated from selling of automobiles. However, the equipments and parts market also offer lucrative opportunities to the players. In the North American market, the industry is principally dominated by three major players namely Ford Motor Co., General Motors and Chrysler. In addition, the foreign players such as Honda Motor Co and Toyota Motor Co are other major players (General Motors, â€Å"Annual Report: Financial Highlights†) According to several industry analysts, the automobile industry depends heavily on the tastes and trends of consumers (Adair 6-10). Although, a large segment of the overall sales of automobiles generates from the business to business selling and car renting companies, but the end consumer always has the highest priority as they are the one who drive the growth and progression of the industry (Bhushan and Rai 12-18). Another vital caveat for analyzing an automobile company is the intentions of the company pertaining to their planning and redesign. In this rapidly changing business environment companies, irrespective of the nature and business line are continuously trying to bring changes into their system of operation and product design. As a result of that, it is noticed that every year companies come up with either a new car or modify their existing car. These changes have massive impact on the success or failure of a company as consumers are directly influenced by it. In addition, there are certain other factors such as the price; the variation of models as well as the status it reflects in the social world is also a major factor (Hicks 14-21). Therefore, the discussion makes it evident that there are several factors responsible for the success of an automobile company as well as for gaining reputation in the market. In the context of the automotive industry of Mexico, it is characterized by steady growth and high potential. The industry accounts for 3.6% of the overall GDP of the country and is growing at a steady pace (Esenaro, â€Å"Luxury Car Manufacturing on A Roll in Mexico†). Despite the economic crisis, where majority of automobile players were seriously affected, and resulted in minimization of various expenditures, have once again occupied the emblematic position in the national economy of the country. As of latest figures the country ranks among the top 10 car manufacturing countries of the world. Figure 1 –

HUM200_ESSAY1 Essay Example | Topics and Well Written Essays - 1000 words

HUM200_ESSAY1 - Essay Example The foremost among them was its glorification of man instead of God and that man was the gauge of all things and had indefinite potential. The Renaissance started in the city of Florence in Italy, and subsequently expanded into the rest of Italy and afterwards into Northern Europe. Artistically, the Renaissance shaped a completely new approach to express human emotions and ethics by the use of architecture, sculpture and in particular painting. As history reveals, the painters of the Renaissance, like Leonardo da Vinci, Michelangelo, Rembrandt and many others, did not evaluate their work merely evaluate on the feats of their large number of predecessors. They utilized the new scientific theories of their age and related their points of view to create paintings that reflected practical and realistic images. They mostly painted idealized figures and pictures based on humanistic concepts and principles, which manifested their ideals of man being separate from God and showed that his environment was a natural occurrence and not the result of a higher power. The paintings of Leonardo da Vinci, for example, reflect the ideals of humanism and materialism. Leonardo da Vinci often referred to as the Renaissance man, was an expert in a number of fields and had an extensive range of interests. He was not only an artist and musician, but also a sculptor, painter, architect as well as a scientist. He dissected the dead bodies of human beings to make the way muscles and bones functioned. His sketchbooks consist of diagrams and operational schemes of flying machine and undersea boats. His famous paintings include Mona Lisa, The Last Supper (which was painted on a plaster wall using oil) and Madonna and Child with Saint Anne. Leonardo da Vinci’s keen interest in human anatomy leads to the perfection of his paintings. He was very skilled with the drawings of the human face and no better painting than that of the

The Importance of the Embargo in the Arabic Countries Research Paper

The Importance of the Embargo in the Arabic Countries - Research Paper Example During the embargo, the countries mainly Arabic countries made the unilateral decision to hike the prices and cause a disruption in the world oil prices. The price per barrel at the period between 1960 and 1971 was at $1.75. By mid-1973, the price had risen to $3.29 a barrel, and this was after negotiations. After the conflict had begun, the OPEC members raised the price to $5.12 a barrel. Iran auctioned its oil to the highest bidder at $17 a barrel. By the early months of 1974, the price was at $ 11.25. Since then, the prices remained on a steady rise. The Arabic countries who were the majority in the OPEC wanted to make the US bow down and cease supporting Israel. This also led to more conflicts and the US knew it was at a very bad position. The US was at a decline in its oil production, worsening the situation at hand. The process of dealing with the shortage also led to supplies that are more limited, and the price increase was beyond what the US could have done to limit it. Anot her problem was America’s unilateral decision of removing itself from the Bretton Woods Accord where the gold exchange standard was the main method of exchange. The price of gold was pegged on the value of the dollar and the fact that the US was removing itself from this accord was making it difficult to satisfy the market demands. The problem was that they had to make better choices and the depreciating value of the prices was not ideal for society. Ideally, the growing nature of the disgruntled attributes was making things worse and the countries were being fed up by the inability to make independent decisions without having to liaise with the US.

HUM200_ESSAY1 Essay Example | Topics and Well Written Essays - 1000 words

HUM200_ESSAY1 - Essay Example The foremost among them was its glorification of man instead of God and that man was the gauge of all things and had indefinite potential. The Renaissance started in the city of Florence in Italy, and subsequently expanded into the rest of Italy and afterwards into Northern Europe. Artistically, the Renaissance shaped a completely new approach to express human emotions and ethics by the use of architecture, sculpture and in particular painting. As history reveals, the painters of the Renaissance, like Leonardo da Vinci, Michelangelo, Rembrandt and many others, did not evaluate their work merely evaluate on the feats of their large number of predecessors. They utilized the new scientific theories of their age and related their points of view to create paintings that reflected practical and realistic images. They mostly painted idealized figures and pictures based on humanistic concepts and principles, which manifested their ideals of man being separate from God and showed that his environment was a natural occurrence and not the result of a higher power. The paintings of Leonardo da Vinci, for example, reflect the ideals of humanism and materialism. Leonardo da Vinci often referred to as the Renaissance man, was an expert in a number of fields and had an extensive range of interests. He was not only an artist and musician, but also a sculptor, painter, architect as well as a scientist. He dissected the dead bodies of human beings to make the way muscles and bones functioned. His sketchbooks consist of diagrams and operational schemes of flying machine and undersea boats. His famous paintings include Mona Lisa, The Last Supper (which was painted on a plaster wall using oil) and Madonna and Child with Saint Anne. Leonardo da Vinci’s keen interest in human anatomy leads to the perfection of his paintings. He was very skilled with the drawings of the human face and no better painting than that of the

Art Essay Example | Topics and Well Written Essays - 750 words - 8

Art - Essay Example In this definition, art was now seen as a means of livelihood but still possesses skill which is in line with the 12th century definition. There was a change in attitude during the age of enlightenment in the 18th century, and art was defined as â€Å"a pursuit or occupation in which skill is directed toward the ratification of taste or production of what is beautiful†. This means that the artist should aim to produce his or her piece into something that is beautiful. In this century we can now hear that art is now associated with beauty, taste and elegance. In the 18th century, artists such as Fragonard, Gainsborough, Tiepolo and writers elevated their social status in the community because of the development of these new standards. Matthew Arnold a British poet stated in the 19th century that â€Å"we mean by art not merely an aim to please, but also pure and faultless workmanship†. What Arnold means by this is that artists should exhibit skill in their work of art wh ich he referred to as â€Å"pure and faultless workmanship† as stated above, but will also aim to create something that is of aesthetic beauty. Arnold was being defensive on this well established idea that artist should exhibit skill because he reaffirms the idea of the Avante Grade that the artist should be the center of what art is. In this century artists were viewed as prophets of the new cultural ideas which are taking more extensive liberties to the idea of technique, subject matter and interpretation. Avant Garde is a group of people who are active in invention and applying new techniques in a given field such as arts. The Avant Garde artists that is possessing creative talents are separated from the ordinary mortals and were viewed as a special and sublime class of people. Due to Avant Garde’s role in art, artist introduced a myth that before great artists gets fully appreciated they have to die. This is because these artists are so great that their

Library System Essay Example for Free

Library System Essay In today’s rapid growth of industries, technology makes our lives much easier and does things with accuracy. Computer is perfect example of technology that was made a great impact in the society. After the effectiveness of the technology had recognized, it caught the attention of different industries. The technology had utilized to help students and faculty to perform much better on what they do. One possible function of this technology was library management system that could provide necessary book information in borrowing and returning books. This system allowed the management to enter in a new book record and retrieved the details of books available in the library. Issuing, returning of books, and maintaining records were some of the capabilities of this system. It recorded all the necessary information needed such as inventory, number of books borrowed and the available books left in the library. This system provided a concrete transaction regarding library resources to ensure the efficiency of the process. It can offer to its borrower through providing functions that help the management to organize all the data needed in executing in the transactions like returning and borrowing of books. It has an inventory records for books for the assurance of its availability. Statement of the Problems Managing a library was definitely a hard task and had needed a lot of time especially when all the transactions were recorded manually like in Library Hub Gapan Division. A borrower should fill up a slip when borrowing and returning books in the Library Hub. Librarian or assistant librarian recorded it on the log book. In this kind of process, the borrowers experienced difficulty in finding books because there were thousand books on the list. Through the systems search function, finding for a specific book became a simple task. It also needed more efforts for both staff and borrower to know if there were enough books to borrow. The library management system provided the number of existing books to ensure its availability. The staff found it hard to make reports and record all transactions because they needed to update every transaction manually. This was eliminated by using the system’s print functions that provided the printed reports in just a click. Objectives General Objective The general objective of this project is to create a Library Management System for Library Hub Gapan Division. Specific Objectives Library Management System should be able to: * provide book reference and its location through a search engine function for the library staff and borrowers; * provide computerized transaction such as borrowing and returning of books; and * print book records such as borrowed, unreturned, and masters list of books. Scope and Limitation This study developed a Library Management System for Library Hub Gapan Division in Gapan Nueva Ecija. This Library System automates the basic library functions to aid in the day-to-day operations of the library. It has different type of accounts like the Administrator and User account. The system has log history, backup, and restores function. It allowed the borrowing and returning of books, as well as printing the records of returned and borrowed books. It had a reset function for account password and could change log in information if necessary. The system provided the book status such as total number of replaced, repaired, and damaged books. The system had no transaction fee or fines for the overdue borrowers. The users could not create their own account. Only the administrator has the full control in the system most especially when updating all the records. In printing of reports, sorting of record is done monthly. It is not capable of printing records with different months at the same time. CHAPTER II BACKGROUND OF THE CAPSTONE PROJECT In exploration, we find new methods, new knowledge, even develop new substances, processes or procedures, imagination and skill was employed by the developer. Today, libraries face the challenge of remaining relevant to the users. The concept of a library staying in one fixed space was slowly evolving. Observation and interview are conducted to understand the Library Hub Gapan Division’s existing system which is a manual process. When users borrow books, the staffs check all the book records to find what users need and check the bins if there are enough books to borrow. Borrowers fill up the borrowers slip to borrow books and proceed to the librarian or assistant librarian to record the transaction and to issue the books. After using the books, borrowers return the books by filling up return slip and surrendering the books to the assistant librarian. Librarian or assistant librarian records it manually in the log book. On the last day of their office hour, they tally all the transactions for the week, manually. The staffs of the library encodes the records for making reports such as the book status, returned, borrowed and master list of books. To fully understand what a Library Management System is, a research for the existing system was done. This research was used as a basis in creating a Library Management System. Ken Chad says that Library automation helps not just the library staff but also makes it easier for library users to get information quickly. Tasks such as viewing the catalogue, putting books on reserve or renewing titles can now be quickly accomplished from a computer. This give an idea that a Library Management System could help the Library Hub to do their day to day transaction, so Library Management System is created to solved the problem of Library Hub Library Management System made by Rolan Alga for Saint Vincent High School was similar to the process of Library Hub. The system of Mr. Alga has book inventory which assures the availability and number of books and compute fines for the overdue books. This allows the user to search, borrow and return book by just entering the book information needed in a specific transaction. The system also allows Printing of reports, restoring and having data back up to secure the records of the library. Tthe only difference of Library Hub to St. Vincent High School is that they don’t have fee or fines for the overdue books; it serves as a pattern to create a Library Management System for Library Hub. This helped a lot to decide where to start and to the interface of the system. The general functions of this proposed library system are beneficial to every school that borrow books in the Hub. It means that the intended audience for this project is not only for individual borrower, but it is also for both library and to the schools who uses the system. This system has all the book transactions needed in the Library Hub. It offers computerized transactions like borrowing, returning books, printing of book reports. CHAPTER III TECHNICAL BACKGROUND Visual Basic is Graphical Rapid Application Development (RAD) tool that aims at providing the user with a graphical interface that was intuitive and easy to use. Visual Basic was a popular programming tool that can be used to write any kind of visual application ranging from a game to a database management application. It was a powerful drag and drop tool that can be used in developing project. Now-a-days Visual basic was being widely used for developing different types of applications because aside from being user-friendly, it has a wide range of support available. Using My Structured Query Language (MySQL) for the back end, with Visual Basic 6. 0 they were known to be a dynamic duo. MySQL was pronounced either My S-Q-L or My Sequel, was an open source relational database management system. MySQL offers secured data basing which make it popular to public. Aside from being secured, MySQL was open source software, user-friendly and also has a wide range of support available. The Operating System will serve as the most important software application that will be used. An operating system (sometimes abbreviated as OS) was the program that, after being initially loaded into the computer by a boot program, manages all the other programs in a computer. The application programs make use of the operating system by making requests for services through a defined Application Program Interface (API). In addition, users can interact directly with the operating system through a user interface such as a command language or a graphical user interface (GUI). Computers are needed to develop the project and the available computer that was being used has the specification of 2 gigabyte RAM, 320 gigabyte hard disk drive, Intel core duo for processor and other peripherals such as mouse. The operating system used in developing the project is Windows 7 Ultimate. The Library Management System of Library Hub Gapan Division used four (4) computers in implementing the project. To establish connection to these computers, the topology used to network the computers is star topology which uses hub to connect all those computers. Two (2) of these computers was used by the Administrator, one will be used by the Librarian and the other one was for the Assistant librarian who was in charged of updating and monitoring all the transactions in the library. The other two (2) computers were used by the borrower in searching the books they want and in filling on the computerized slip for borrowing and returning books. CHAPTER IV METHODOLOGY Locale of the Study The proposed Library Management System was for Library Hub Gapan Division located at Gapan, Nueva Ecija. The proposed Library System of Library Hub Gapan Division was beneficial to thirty-three (33) Elementary Schools and seven (7) High Schools with approximately 10,000 students. Organizational Chart LIBRARY HUB GAPAN DIVISION HIGH SCHOOL ELEMENTARY Figure 1. 0 School under Library Hub Gapan Division Library Hub Gapan Divison was a library facility under Department of Education that allows all the schools in Gapan to borrow all the resources of the books available in the library. The schools as shown in Figure 1. 0 were under the Library Hub which are composed of elementary schools and high schools in Gapan Nueva Ecija . Requirements Specification The interview and observation to the client are conducted to understand what are needed to be done in this project. The client was consulted regarding to the process and problems they encountered, what were the functions needed for the project to be very useful to them. The Library Hub is in need of a Library Management System to solve their problems which made their manual process to a computerized one. Based on the interview conducted, this Library Management System shall have the functions of borrowing, returning of books, adding of accounts and books, updating accounts and book records, printing of records, and search functions for finding books. Four (4) computers were used in the implementation of the system and these computers were networked using a hub. In developing the project, the developer started to build the system part by part. He used Visual Basic 6. 0 where designing of system interface and program coding takes place. The developer started to build the system with the log in form which was basically needed to access the system. After dealing with log in, creating the account panels was done that allow the administrator to add new accounts and update the existing records. The next function was book panel where adding and updating of book records are the main concern. Adding and updating of the main records were done, borrowing and returning of books were possible. The developer dealt with borrowed and returned books. The developer placed a confirmation request when borrowing books and this request needs to be confirmed by the administrator. After those functions, the developer started working on inventory which displays the masters list, borrowed and unreturned books. This inventory also displayed the availability of the books. Those records are printable so that making reports would be easier. After the main functions of the system were done, the developer focused on the minor functions such as; (1)search engine which make finding book easy over a list consisting of thousand books, (2)security/ pop-up message, (3)system interface and others. These functions were made especially for Library Hub Gapan Division to assist them in their day to day operation. Requirements Different methods are useful to understand what must be done and what to satisfy the client needs. One of these methods is requirements modelling which was subdivided into different five processes. INPUT -Conduct an interview to the target client. Gathers information that will be needed in the project Review the information and process of the manual library. PROCESS Analyze all the information gathers Transform all the information gathers in input stage OUTPUT The result of this project is the Library Management System for Library Hub Gapan Division PERFORMANCE -It can add book records and accounts for the borrower  -it supports three (3) different type of users -it support saving, updating and printing of library records -keep track all the records of the borrowers CONTROL -The system has a log-in form to provide security. -Creating new user account is done only by the Administrator -It has a two-user level access; the Administrator which is sub-divided into two the one is for librarian and the other one is for assistant librarian. The user (borrowers) is the second type of user level. Figure 2. 0 Requirements Model of Library Management System First is the INPUT wherein conducting an interview was done as a preliminary investigation of project to be. The developer found out that this library was in need of a library management system because of the different problems that the librarian encountered. The second was PROCESS. The developer decided to make a library management system for the client after conducting an interview. This library management system replaced paper and pens in recording data transaction because it computerized the process in which they used computers in making those transactions. Having the Library Management System resulted to an output which serves as the third process. As an OUTPUT, the schools were able to borrow, return and make inventory reports easier than performing it manually. They searched and chose books by just clicking and scrolling. The system also helped the librarian and other staff in recording all the transactions and making good inventory. The fourth method of requirements modelling is PERFORMANCE. In this method, the system can identify how the transaction of the library system has been done. It proved how the system can satisfy the needs of the clients. It keeps all the records of the borrowers of the book tracked. Transactions include borrowing and returning books. CONTROL is the last process wherein the librarian served as the Administrator of this project that holds the full access in the system. Assistant Librarian helped the Librarian to monitor and update the system. The school representative that borrowed books are entered all the necessary data in borrowing and returning books. LIBRARIAN/ ADMINISTRATOR 0. 0 Library Management System for Library Hub Gapan Division ASSISTANT LIBRARIAN SCHOOLS/ BORROWER Return book (s) Borrow book (s) Update accounts View all records Update book records View books information (Status location). View records Update book records book information  printed reports Transaction reports Inventory Print records Print reports Book Information Context diagram shows the system as a whole in its environment. This Library Management System has three external entities (Figure 2. 0). The first one is the Librarian that serves as the Administrator which has the full control in the system. The administrator can update all accounts and book records, borrow and return books, confirmed book request and print records. The Assistant Librarian has all the functions of the administrator except for updating accounts. Borrowers can only view, borrow and return books. LIBRARIAN/ ADMINISTRATOR 0. 0 Library Management System for Library Hub Gapan Division ASSISTANT LIBRARIAN SCHOOLS/ BORROWER Return book (s) Borrow book (s) Update accounts View all records Update book records View books information (Status location) View records Update book records book information printed reports Transaction reports Inventory Print records Print reports Book Information Figure 3. 0 Context Diagram of Library Management System for Library Hub Gapan Division Data Flow Diagram is a means of representing a system at any level. The Figure 3 shows the flow of data in the system. The Administrators can update accounts and book records directly in the system. Through the system, they can borrow and return books, generate computerized books reports as well as printing of book records was all possible. In return, the system provides book information, transaction records, inventory, and printed reports. The system also provides book records that used by the borrowers in searching, borrowing and returning books in the system. LIBRARIAN Account confirmation 1. 0 Log in accounts Tbl_ACCOUNTS DB Account Confirmation Input Log in information Log in Information account information 2. 0 Update Accounts Account information Account found List of account Updated Account information. Use account 3. 0 Adding books Book information Account information List of books Updated Book information Book information DB Tbl_ allbooks Book records 4. 0 View record List of books Book information Book records Use Book information Book record Book information 5. 0 Search books Searched Book information Search book record A Figure 4. 0 Data Flow Diagram (Librarian) DB A returned book records Return Books Print record 8. 0 Confirm request Returned Books information All book records Borrowed books Borrowed book records Return books 9. 0 Print Records 10. 0 Tbl_borrowbooks DB Book Request Printed records A. 6. 0 Borrow Books Book Record Borrowed books Confirm request Book request Book information 7. 0 Reserved Books LIBRARIAN Book information DB Tbl_ borrowedbooks Borrowed books Tbl_ allbooks Book information DB Figure 4. 1 Data Flow Diagram (Librarian) Figure 4. 0 and 4. 1 shows the flow of data using the account of the librarian, he/she needs to log in first to access the system which the log in information was retrieve from the database table accounts. When the Administrator log in to the system, it can create account for the borrowers and update these accounts that are saved from the same database table. After having account, adding of books and update record are can be done and saved in the database table allbooks . These records are can be viewed by all type of accounts which used in borrowing books. When they borrow books a request will send that needs to be confirmed by the administrator and this request can serves as a reservation request. If the request were finally confirmed by the admin it saves to the database table borrowedbooks. In returning books, the data in the table borrowedbooks is being retrieved for it to be returned and this was save into the database table returnedbooks with the date returned. For every borrowed books, this were automatically subtracted to the total number of books in the database and when the books was returned the number of books borrowed were added to the total number of books. The Administrator can print the records on database tables borrowed, returned and allbooks for the reports of the library. LIBRARIAN 2. 1 Add Accounts DB Tbl_ accounts Inputted account Information account record 2. 3 Update account Book record account Information Updated account record Old account record 2. 2 Check account Input account information Checked information Account status Account Information. Updated Account Information Figure 5. 0 Decomposing Diagram (Adding of Accounts -Librarian) The Decomposing Diagram of adding accounts (Figure 5. 0) shows the process on how the librarian will add or edit account information to the system. The Librarian will input the account information given by the borrowers and the system will check the entered information from the database table accounts if there was an existing record. Then if there was no record found it will be saved on the same database table. Librarian can update that account information on the database. LIBRARIAN 3. 1 Input book information. DB Tbl_ allbooks Inputted Book Information Book record 3. 3 Update book record Book record Book Information Updated Book record Old Book record 3. 2 Check book record Book information Updated book list Figure 6. 0 Decomposing Diagram (Adding of Books -Librarian) The Decomposing Diagram of adding books (Figure 6. 0) shows the process on how the librarian will add or edit book information to the system. The Librarian will input the book information on the book he/she want to borrow and the system will check the inputted information from the database table allbooks if there was an existing record. Then if there was no record found it will be saved on the same database table. Librarian can update that book records on the database. Book information LIBRARIAN 6. 1 Input book information DB Tbl_ allbooks Inputted account Information Account record Account Information Check book record 6. 2 Borrowed book information 6. 3 DB Tbl_ borrowbooks Submit Borrowing Borrowed book request Request Figure 7. 0 Decomposing Diagram (Borrowing Books -Librarian) The diagram above (Figure 7. 0) shows the process on how the Librarian can borrow books using the system. The Librarian input the book information will be borrowed then the system checks the records in the allbooks if there are available books to borrow and if there are enough books, the entered information serves as a request and this will be saved on database table borrowbooks which need to be confirmed. DB Tbl_ borrowbooks Borrowed Book record 7. 1 Select borrowed books Book information Book record LIBRARIAN Selected borrowed books information 7. 2 Confirmed Request list Approve Request Approved Book request DB Tbl_ borrowedbooks Check book record Figure 8. 0. Decomposing Diagram (Confirm Book Request(Librarian). The diagram (Figure 8. 0) shows the process on how the Librarian will confirm the book request of the borrowers. The Librarian will select a book request of send by the borrower and then click the confirm button. The confirmed request will be saved on the database table borrowedbooks which need to be confirmed. Borrowed Book record Borrowed book information 8. 1 Select Borrowed book DB Tbl_ borrowbooks Borrowed Book information LIBRARIAN Returned Book Information Borrowed Book information DB Tbl_ returnedbooks 8. 2 Complete Return slip Returned Book information Borrowed Book information DB Tbl_ allbooks Figure 9. 0 Decomposing Diagram (Return Book -Librarian) The diagram (Figure 9. 0) shows the process on how to return book. The Librarian will select a book record and then click the return button to complete the information needed in returning books. This will be saved on the database table returnedbooks and the numbered of books borrowed is added available books on the table allbooks as part of the inventory. Book information List of books Updated List of books New Book information Book information Searched Book information Book information Log in Information Input Log in information Account Confirmation Account confirmation Book  information Old Book information Book record Book records Updated Book record Book information Updated Book record Book records Book records ASSISSTANT LIBRARIAN. 1. 0 Log in Account Tbl_ACCOUNTS DB DB Tbl_ allbooks 2. 0 Add books 3. 0 Update Information 4. 0 View record 5. 0 Search books A Figure 10. 0 Data flow Diagram (Assistant Librarian) DBTbl_allbooks A returned book records Return Books Print record 8. 0 Confirm request Returned Books information All book records records Borrowed books Borrowed book records Return books 9. 0 Print Records 10. 0 Book Request Printed records A 6. 0 Borrow Books Book Record Borrowed books Confirm request Book Request Book information 7. 0 Reserved Books ASSISSTANT LIBRARIAN Book information Input book information Borrowed books DB Tbl_ borrowedbooks Tbl_borrowbooks DB Figure 10. 1 Data flow Diagram (Assistant Librarian) Assistant librarian’s account was somewhat like the account of head librarian he/she must log in first to access all the functions of the system. When the Assistant Librarian was successfully log in to the system it can add new book record which save on the database table allbooks. From this table, the book information was being retrieved for updates and it will be saved on the same database table. This account can borrow books and confirmed book request. After the borrowing books and the request was confirmed, it can return the books which will be saved on the database table returnedbooks. The records in the table returnedbooks is retrieve to view the summary of books returned. It can print records such as borrowed, unretuened and master list of books which will retrived records on different database table. This account is not capable of updating account records and reset borrowers password, as well as the viewing the log history of the system as shown in Figure 10. 0 and 10. 1. LIBRARIAN/ASSISTANT LIBRARIAN. 5. 0 Return books Borrowed books Tbl_borrowedbooks DB Returned books Request confirmed Borrowed book books Tbl_returnedbooks DB 2. 0 View available books BORROWER Account found Log in Information Input Log in information Account Confirmation Account confirmation 1. 0 Log in account Tbl_ACCOUNTS DB 3. 0 Search books 4. 0 Borrow books Book information books Book records Request book Tbl_allbooks DB Book information 5 Confirmed request Request information Figure 11 Data flow Diagram (Borrower) The account of User can search, borrow and return books which were the basic transaction in the Library Hub. This type of account was capable of viewing all the available books in the Library. User account can search for a specific book to locate, view its availability and information. In borrowing books, the user will fill up the computerized borrower slip and wait for the administrator’s confirmation to validate the borrower’s request. Network Topology A network topology describes the arrangement of systems on a computer network. It defines how the computers, or nodes, within the network are arranged and connected to each other. Figure 12. 0 Network Topology for Library Management System The topology used in the implementation of the project was star topology which fit to the situation because this topology was a server based network. The system needed a server and client computers to be more effective. To establish connection between the computers, hub was used. The server was placed on the table of Head Librarian and Assistant Librarian. When the client preferred to use one server for the librarian or the administrator, one computer for the assistant librarian and two computers for the libraries client, star topology is used to establish connection to the computers will be used. Programming Environment Front End Microsoft Visual Basic 6. 0 serves as the front-end in developing this project. This is the marginal tool that used to create this Library Management System. Visual Basic (VB) is a programming environment which was called the drag and drop tool because it contains built in tools like the buttons. The proponent decided to use this drag-and-drop buttons on the window directly to the form to design its interface and code the data structures of the proposed system because Visual basic is user-friendly and has a wide support in both text books and in the web. The front end serves as a tool for creating the different forms and interface of the Library Management System. Back End MySQL serves as the back-end in developing this project. This serves as the data storage of all the information needed to be recorded in the database. MySQL is very fast reliable and flexible Database Management System. MySQL serve as data or record storage of all the transaction of the Library Management System. For every transactions made in the system, data will be saved on the different database table. This database table is where all of the information is stored and retrieved in its operation. To make those database tables, the proponent used WAMP server which has PHPMyAdmin that allows creating and managing the database. It uses a web browser to access it features and manipulate records. Testing In the development of every project, the developer must not commit any shortcomings, problems and/or mistakes. One of the best ways to avoid problems was through conducting a system testing where in it assesses the system. This helped the project to improve and meet its objective. The twenty (20) individual was asked to test the project through an evaluation instrument provided. The developer tested the whole system if bugs exist. If bugs are present, the developer fixed it and makes another test until there’s no trace of errors. After the developer test the system, he asked at least seven (7) IT students to test the system because they have knowledge in this field, at least seven (7) individuals which has a course outside or not related to information technology to ensure its simplicity and understandability. One (1) Head Librarian, one (1) Department of Education official in Gapan and two (2) Assistant Librarian because they were the one who used the system and to get suggestions to improve system functionalities. The evaluation instrument was used to determine what to change and what to add on the system. Lastly, two (2) member of IEAT faculty assessed the whole system and determined the system’s performance. The Head Librarian from the Library Hub, Department of Education official and the proponent from IEAT faculty used the administrator account to evaluate the system; the assistant librarian used the intended account for them which will be the Administrator 2. And the other respondent used the user/borrower account. In short, twenty (20) respondents are asked to test and assess the system. Evaluation instrument guided/helped the proponent to test the whole system. This helped a lot to evaluate the system for Library Hub. This was trial and error basis, when the respondent find errors/bugs on every question, it must fixed the errors first. The developer: 1. Set evaluation instrument and set the units used in the system evaluation and testing. The developer networked the units used. 2. Discussed first all the function of the system and all the information needed to use the system. 3. Actual demonstration on how to use the system by using its every single function. 4. Assist the respondent when they test and evaluate the system. 5. Asked every respondent for their suggestions to make the system perform it full potential. 6. Analysed every suggestions comment and then apply the one that will make the system better. After the system had been assess through the provided evaluation instruments, answers and suggestions have been summarized. Those useful comments and suggestions were applied. Through this evaluation the system performed its function to its full potential. After these changes, the developer ensured that the changes made are seen by the respondent to check if it is correct and satisfy them. Through the use of Evaluation Instrument to test and assess the system, data are collected data were analysed to interpret the result of the system evaluation. The evaluation of the system used three (3) sets of evaluation questionnaires that use the different account level which were the account of Head Librarian, Assistant Librarian and Borrowers that had been summarized to use in analysing the results.

How Effective Is The Criminal Justice System Criminology Essay

How Effective Is The Criminal Justice System Criminology Essay This essay is going to critically analyse and explore how female offenders are dealt with across the Criminal Justice System (CJS) focussing on different agencies including how they are dealt with in custody, in prison, and also the mental health of female offenders and how theyre needs are or arent met. I will also be looking into the history of the female offender and draw upon different theorists ideas as to why they offend and also if they are inherently different to their male counterparts. The way in which female offenders are treated has evolved quite considerably over time. Many centuries ago the female criminal was seen as being mad and bad because they were subjected to double deviancy in that not only were they going against their perceived biological role, but also because they were committing an offence, therefore making them a criminal. When faced with this, women are not only punished by the CJS but also by friends, family and society in general. Female criminals have been consistently portrayed down the ages as peculiarly evil and depraved, and as unstable and irrational. Often their irrationality is linked to their biological and their psychological nature. Paradoxically, they have been depicted as unfeminine and hence unnatural (Lombroso and Ferroro 1895) or all too feminine (Pollak 1950 in Carlen and Worrall :18). Women, like men, are dealt with by many different agencies in the Criminal Justice System, but is there any difference in treatment between the genders? This is an important aspect to consider when analysing the effectiveness of how female offenders are dealt with. Much research has been done into the difference of treatment between genders when being dealt with by different agencies within the Criminal Justice System (CJS). It has been said that women are treated more leniently by the CJS compared to men. One of the reasons suggested for this is because women are said to captivate men thus ensuring them more lenient treatment. Police also see women as less of a threat than men which is said to be another reason why they get treated more leniently and also are less likely to be sentenced for their crimes. Police have been accused of having a sexist attitude towards dealing with female offenders and are reluctant and unhelpful when it comes to cases of women in refuges. One question that has always attracted a lot of interest is the reasons as to why women offend. There are numerous and complex reasons as to why women commit crime. Rumgay (1996) argues that the backgrounds and circumstances of womens lives are inseparable from their involvement in crime (Gelsthorpe 2002b:290). The factors included for female offending are, poverty, addiction, prostitution, abuse and unemployment to name a few. (A) high proportion (of women in the CJS) are lone mothers. Many have lived on state benefits, few have been in paid employment, many have large debts, one in ten will have experienced homelessness and two in five will have experienced foster or other state care prior to imprisonment (Fawcett Society 2004: McIvor 2004; Carlen 2002 in Gelsthorpe et al 2007:13). More female offenders than male offenders have been a victim of sexual or emotional abuse prior to their imprisonment. This can have a profound effect on a womans time spent in prison as they will have t o deal with authority from male prison officers which could have an impact on their mental health although not a lot has been written about male prison officers working in female prisons. Strip searching in female prisons is also something to consider when discussing the emotional impacts prison life has on female offenders as Corsten (2007:8) states the regular, repetitive, unnecessary overuse of strip searching in womens prisons (to be) humiliating, degrading and undignified and a dreadful invasion of privacy. For women who have suffered a past of sexual abuse it is an appalling introduction to prison life and an unwelcome reminder of previous victimisation (Corston 2007:8). It is important to note that experience of abuse does not excuse women of their criminality but it does mean they have different needs from men in the CJS and a different approach to their criminality is required, (Corston 2007:20). The prison system has come under a lot of criticism in recent years for appare ntly failing to effectively deal with the needs of these women. Far more female offenders suffer from mental health problems than their male counterparts and this is something that is not being dealt with effectively enough in female prisons, two thirds of women in prison are suffering from some sort of mental disorder (Wilson 2005:49). It has also been said that staff in female prisons are lacking essential skills and also that the prisons are under resourced. Research has suggested that mental health problems increase whilst a woman is imprisoned. Liebling (1994) states that women tend not to riot or exert violence in prison when distressed, but they are far more likely to self-harm or attempt suicide as an outlet. This is said to be the reason why rates of attempted suicide and self inflicted death are significantly high in female prisons. A study which was conducted by the Safer Custody Group (SCG) discovered that females in prison are forty times more likely to kill themselves and eighteen more times likely to self harm than women in the com munity (Rickford 2003). He also goes on to say despite the best efforts of individual staff and despite the initiatives of the SCG, overcrowding undermines the ability of the Prison Service to provide a decent, safe environment in which women are less at risk of self harming (Rickford 2003:15). In order to understand the extremity of mental health problems in female prisons the SCMH explains: Prisons are overcrowded and lack staff skilled in dealing with mental health problems. There is also a high degree of co-morbidity among prisoners; some have a combination of mental health problems, substance misuse, personality disorder or learning difficulties (2006:1). There is much speculation surrounding the legal framework surrounding mental health in prison and is slightly hazy. Prisons, even their health care wings are not recognised as hospitals under the Mental Health Act 1983 (SCMH 2006:7). This is another indication that the mental health needs of female prisoners are not being met. The Human Rights Act of 1998 came into force in October 2000 stating that the Prison Service has an obligation to protect people in its care. Article 2 states Everyones right to life shall be protected (Rickford 2003:32). Other factors affecting women in prison is the fact that they are far more less likely to have a partner on the outside looking after their children, elderly family members or children, and almost 40% lose their home whilst imprisoned (Women in Prison 2006 in Hayes 2007:188). This is very significant when discussing this because over half of women in prison are mothers with dependent children. Carlen Worrall (2004:37) discuss that while 90% of fathers in prison expect their children to be cared for by the childrens mother, only about 25% of mothers in prison expect their children to be cared for by the childrens father (Home Office 2002a). As a result of this, over 18000 children a year are taken into care (Corston 2007). Because there are far less female prisons compared to male prisons, women are more likely to be far away from home. This could mean that they dont see their family as much as they would like or need to. Travelling to and from prison is costly especially to those who are from low income families. Not only are mothers not seeing their children regularly but it also could have a negative effect on the relationship between a mother and her children thus breaking down the bond they once shared. All these factors could only add to a woman already struggling with mental health problems. Research by HMP Holloway, London, showed that only 35% of a sample of prisoners on reception were from London. The majority were from Sussex and Hampshire with some from Devon, Dorset and Cornwall; 5% were from the Midlands. A third of the Holloway population surveyed by the Chief Inspector had not received a visit from family or friends throughout their sentence (HMP Holloway 2000 in Rickford 2003). If the children of these female offenders re taken into local authority care, the local authority has to fund the childrens transport to prison thus resulting in a greater social cost.

Rhetorical Analysis of Crash the movie Essay -- essays research papers

"It's the sense of touch. In any real city, you walk, you know? You brush past people, people bump into you. In L.A., nobody touches you. We're always behind this metal and glass. I think we miss that touch so much, that we crash into each other, just so we can feel something." -Graham from the Motion Picture Crash (2005) This quote refers to the diversity in Los Angeles and how people put up personal barriers and are hesitant to trust others. Crash is a movie that really gets people to look at their own prejudices and to the roots of their morality by showing the hidden racism and prejudices that are very present in our society and even in ourselves today. If this movie were to be summarized in one sentence, one may say that no matter who you are, everybody holds preconceptions and stereotypes against other people. For example, in this movie, an upper-class white woman sees two black men so she clings to her husband, showing she is scared of them. Even though this woman had no idea who they were, she still jumped to a conclusion that they were going to harm her because of the color of their skin. This movie takes place in Los Angeles and is about racial conflicts within a group of people which occur in a series of events. Since there are a wide variety of characters in this movie, it can be confusing to the viewer. In the plot, Graham is an African-American detective whose younger brother is a criminal. His mother cares more about his brother than Graham and she wants Graham to bring his brother back home, which in turn hurts Graham. Graham?s partner Ria is a Hispanic woman who comes to find that her and Graham?s ethnicities conflict when she had sex with him. Rick is the Los Angeles district attorney who is also op... ...cause of the conflict, as the shop owner continues the conflict with a number of stereotypes and racist remarks regarding Farhad?s race. We crash constantly. We crash into the cultures and lives of those that surround us in our society. We judge because we do not know or unwilling to understand the differences that surround us. The director wants the audience to make an unfair judgment on Officer Ryan because of he inappropriately searches Christine, however, as the movie progresses our judgments crashes as we begin to identify with Officer Ryan. When Graham states ?We are always behind metal and glass,? it is not the metal and glass we are behind, but the fear of understanding and trusting someone that is different from us. This fear is where our preconceived notions and racist habits come from. It is the fear of trusting that in which can cause us to crash.

Living with Feng Shui :: essays research papers

â€Å"Your home is your sanctuary,† but, when entered, does the home create feelings of stress and chaos, instead of calming and providing refuge? No matter how much a person cleans, a home can still feel as if it is in constant disarray. The Chinese commonly remedy these complaints by using the art of feng shui. Simple placement of certain objects in mapped areas of a home can bring great respite to an otherwise chaotic environment. American society classifies feng shui as just another idea based on superstitions, for example, black cats and broken mirrors. Actually, feng shui, pronounced â€Å"fung shway,† is the ancient craft of interpreting and manipulating energy in the environment to create harmonious space by stimulating good chi’, or energy, and staunching the negative flow. Feng shui, meaning wind and water, was created based on the ancient Taoist metaphysical outlook on nature. The Taoist’s examined their surrounding environment and saw the unity in the different elements of the universe. By identifying the energy in the land around them, the Taoist’s were able to point out the areas that would protect, flourish, or ‘be at one’ with the earth. In the book, â€Å"Taoist Feng Shui†, Susan Levitt explains: â€Å"In nature they sensed ‘chi’ energy, the breath of life in all things. Taoist observation of nature concluded that curved, flowing lines slow chi’ and bring abundance. Harmonious chi moves in a curved, graceful line, as if following the natural course of a river. Sharp, straight lines bring ‘sha’ chi, or bad chi (2).†   Ã‚  Ã‚  Ã‚  Ã‚  The Taoists believe that all energy is aligned. This alliance, called Tao, is represented by the figure of the yin and yang. Customarily, the yin is dark, female, and welcoming; the yang is light, male, and aggressive. Yin and yang are believed to be connected to one another and always fluctuating, each complimenting the opposing other. Examples of this relationship can be seen everywhere: midnight and noon, mountains and valleys, hot and cold, sweet and sour. Without one, there is no other (Levitt 6).   Ã‚  Ã‚  Ã‚  Ã‚  In order to chart the chi in a certain area or home, a feng shui compass must be used. This compass, the ba-gua, is composed of eight trigrams, or lines stacked three high, arranged to create an octagonal center ring. The ba-gua map is divided into eight separate sections and the center, with each section representing a different life area. These areas are fame, wealth, family, knowledge, career, helpful people, children, relationships, and, in the center, health (The Ba-Gua, par.

The Success of Adidas’ Olympic Games Brand Strategy

At first glance, the dim forecasts which surrounded the merger of adidas and Reebok seem to have come true. For three successive years after the merger, adidas AG has yet to fully benefit from the expected synergies of the two companies, with Reebok steadily posting a negative growth in net sales and profits.In 2007, for instance, the company posted a measly 2. 1 percent sales growth, obviously dragged by reebok’s low performance. (Adidas AG[a], 2007) As predicted, the main problem facing adidas is adeptly managing a brand portfolio especially with two highly similar brands and product offerings.On the other hand, Adidas is currently launching a new promotional campaign based on the 2008 Olympics which has the potential to increase Reebok’s presence in the Asian market and revive its faltering sales performance. Clearly, Adidas’ Olympics themed promotional campaign is bound to have a positive impact in raising the company’s brand equity especially in the A sian market. Undoubtedly, the Adidas Olympics campaign is a significant part of adidas’ global strategy of penetrating and dominating the Asian market.This strategy is primarily targeted at capturing a significant market share by ensuring adidas’ presence and leadership in China, which is Asia’s biggest market. As the official sponsor of the Olympics in China, adidas is able to communicate to the Asian market the company’s corporate values of â€Å"a passion for sports and a sporting lifestyle. † (Adidas AG[a], 2007) According to the company, the Olympic Games campaign with the rallying cry â€Å"Together in 2008, Impossible is Nothing† is â€Å"about rallying the nation and showing how the entire Chinese nation is supporting their athletes and the Games themselves.† (Adidas AG[b], 2007) Likewise, the Olympic campaign builds on Adidas’ earlier brand motto, â€Å"United by Sport† which reflects the company’s sporti ng culture. In this aspect, Adidas has an advantage over its rivals, particularly Nike, as adidas’ sponsorship of the Beijing Olympics not only associates the company with the symbolic meanings of sports and the Olympic Games but also complements Adidas’ forward integration strategy through the presence of 4000 adidas retail stores in China.(The China Business Network, 2008) Hatch & Schultz (2001) note, for instance, that brand success is determined by the strategic alignment between company image, vision, and culture. (p. 5) Adidas’ participation in the Beijing Olympics guarantee a higher level of exposure and promotion of adidas retail outlets, while at the same time reinforcing adidas’ favorable image for Chinese and other Asian consumers. Meanwhile the primary threats to the success of adidas’ Olympics campaign are guerilla marketing tactics of rival companies and the controversies that prominent brands often attract from their participation in highly publicized events.Svetlicic & Vial (2008) observe, for instance, that â€Å"although Adidas is the official TOP sponsor for the 2008 Olympic Games, 22 of China’s 28 teams will be wearing Nike during their athletic performances. † (p. 19) Hence, adidas’ most stringent rival may be employing a more cost-effective way of branding the Olympics through direct athlete sponsorships. Likewise, Wagner (2008) warns that â€Å"the sponsors of the Beijing Olympics are pursuing a risky, double-pronged strategy† by highlighting their presence in the games with Chinese consumers while downplaying this in the West.However, adidas’ Olympics sponsorships may be able to hurdle these challenges. For instance, Nike’s guerilla marketing tactics may backfire among Asian consumers who might interpret Nike’s branding efforts vis-a-vis its refusal to sponsor the Olympics as insincere and cheap. In contrast, sponsoring the Olympics differentiates Adidas culture and image from its rival Nike, as it could be seen as a sign of the company’s commitment to sports. Likewise, adidas does not have the same baggage that Nike has in terms of being embarassingly associated with sweatshop labor, which could insulate it from controversies.Thus, it is clear that Adidas’ Olympic Games Campaign will succeed in establishing the company as the sporting goods leader not only in China but in the Asian market. Works Cited: Adidas AG[a] (2007). Annual Report 2007. Retrieved Aug. 13, 2008 from http://www. adidas-group. com/en/News/archive/2008/05_06_2008. asp Adidas AG[b] (2007). adidas China launches its olympic games campaign – â€Å"Together in 2008, Impossible is Nothing. † Retrieved Aug. 13, 2008 from http://www. press. adidas. com/DesktopDefault. aspx/tabid-11/16_read-8434/ Hatch, M. J. & M. Schultz (Feb.2001). Are the strategic stars aligned for your corporate brand? Harvard Business Review. Svetlicic, Z. & F. H. Vial (2008). The four fronts of the upcoming olympic battle. The Hub, 25:18-21. Wagner, W. (2008). Sponsors Find Olympic Connection a Double-Edged Sword. Retrieved Aug. 13, 2008 from http://www. spiegel. de/international/business/0,1518,552074,00. html The China Business Network (2008). Adidas and the Beijing 2008 Olympics. Retrieved Aug. 13, 2008 from http://thechinabusinessnetwork. com/Advertising-and-PR/adidas-and-The-Beijing-2008-Olympics. html