Hy Dairies Case Study Essay - 664 Words

Sample Assignment Read Case Study 3.1, Hy Dairies, on pages 85 and 86 in your textbook, and answer Discussion Questions 1–3 on your own before checking the suggested answers below. Suggested Answers to Case 3.1 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. It may seem that this case involves stereotyping—specifically, that Syd Gilman has stereotyped Rochelle Beauport. In fact, there is no apparent evidence of this stereotyping. From all accounts, Gilman is sincere in assigning Beauport to the marketing research coordinator job. He seems to be providing—or believes that he is providing—a good career opportunity for further advancement. If stereotyping exists in this†¦show more content†¦76–77) may seem to be a relevant perceptual concept in this case. However, SFP occurs when the supervisor’s expectations about an employee influence the employee to act in a way that is consistent with the supervisor’s initial expectations. Gilman’s initial expectations seem to be positive about Beauport, yet the eventual behaviour is that she is thinking of quitting. Note: Concepts from other chapters are relevant to this case. These include equity theory (Chapter 5) and exit-voice-loyalty-neglect (Chapter 4). 3. What can organizations do to minimize misperceptions in these types of situations? The clearest answer to this question is to improve mutual understanding. Syd Gilman needs to understand and be more sensitive to Rochelle Beauport’s past, and vice versa. Beauport might discover that Gilman was once the marketing research coordinator and had profited from the experience. Gilman could find out that Beauport had experienced blatant gender discrimination with her previous employer and that staff jobs (such as marketing research coordinator) are not always valued. This recommendation relates to the Johari Window (McShane amp; Steen, 2012, pp. 79–80); both parties need to increase the â€Å"open† window area. In addition to gaining mutual understanding, both parties should become aware of the perceptual process and the opportunities for perceptual errors in that process. By being knowledgeable of social identity theory distortions,Show MoreRelatedCase Study: Hy Dairies, Inc.†866 Words   |  4 PagesCase Study Hy Dairies, INC.† The case study, â€Å"Hy Dairies, Inc.†, highlights an individual, Rochelle Beauport, whose career with the company seemed promising after a successful two quarters of increased sales of Hy’s gourmet ice cream. Syd Gilman, the vice president of marketing, was so impressed with Beauport’s effort and hard work that he decided to positively reinforce her achievement by offering her a position where he believed she would gain experience from higher profile work (Human BehaviorRead MoreCase Study Hy Dairies, Ltd Essay811 Words   |  4 PagesCase Study Hy Dairies, Ltd. 1. What symptoms exist to suggest that something has gone wrong? The sales volume and market share of Hy Dairies’ gourmet ice cream brand had picked up significantly over the past two quarters compared with the previous year. As the vice president of marketing at Hy Dairies, Syd Gilman credited this achievement to Rochelle Beauport, the assistant brand manager at the time, and decided to reward her with a newly vacated post of marketing research coordinator. BasedRead MoreHys Dairies Case Study Essay1094 Words   |  5 Pages| Case Study 3.1 | Hy Dairies, Ltd. | | Rochelle Beauport, Assistant Brand Manager at Hy Dairies, is a member of a visible minority group. She enjoys her position with the company as she finds it both challenging and it has the ability to directly impact the company’s profitability. During her most recent annual performance review, Beauport was offered a new position as a Market Research Co-ordinator. This position is a lateral move. Syd Gilman, the Vice President of Marketing, is offeringRead MoreCase 3.1 Hy Dairies1695 Words   |  7 PagesCase Study 3.1 HY DAIRIES, INC. Discussion Questions: 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. The case covers issues of how perceptions affect individual decision-making process. As an introduction, Syd Gilman, the vice marketing president at Hy Dairies perceived Rochelle Beauport as a potential marketing staff responsible to improve the sagging sales of Hy’s gourmet ice cream brand, thus decided to reward her with a new post ofRead MoreCase Analysis : Hy Dairies, Inc. Essay1394 Words   |  6 Pages Case Analysis of Hy Dairies, INC Kashyap Pd. Marahatta BUS 540 Organizational Behavior Professor: Shirley Chuo Westcliff University 25/10/2016 â€Æ' Abstract This paper is prepared as an analysis of the case of Hy Dairies, Inc. This will mainly focus on showing the affects of stereotyping in organisations in the real world, taking the incident that occurred at HY Dairies, Inc. It will also try to provide ways which organisations can adopt to minimize stereotypes or its affects as seen in the organisationRead MoreA Large Midwestern Milk Products Manufacturer1554 Words   |  7 PagesHy Dairies, Inc. is â€Å"a large Midwestern milk products manufacturer†. (McShane Von Glinow, 2013) The company recently saw increased sales and market share over the past two quarters, which was tied to a marketing campaign used to boost the sales of the company’s gourmet ice cream brand. Rochelle Beauport, who is an assistant brand manager, joined the team from another food products company and is â€Å"one of the few women of color in the marketing management.† (McShane Von Glinow, 2013) She isRead MorePersonal Health Organizat ion Defines Good Nutrition1556 Words   |  7 PagesPersonal Nutrition Case Study The World Health Organization defines good nutrition as an â€Å"adequate, well-balanced diet combined with regular physical activity† (World Health Organization, 2017). It is often difficult for a college student to maintain good nutrition due to a very limited income. An inadequate amount of time to exercise and prepare/eat meals also plays a role in a college student’s nutritional habits. Most college students toss good nutrition out the window and migrate towards foodsRead MoreHy Diaries Inc899 Words   |  4 PagesCase study 3.1: HY DAIRIES, INC. 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. Stereotyping is the process of assigning traits to people on the basis of their membership in a social category. Stereotypes generally have some inaccuracies, some overestimation or underestimation of real differences, and some degree of accuracy. One problem with stereotyping is that stereotypes under certain conditions, such as the degree to which theyRead MoreHy Diaries Inc913 Words   |  4 PagesCase study 3.1: HY DAIRIES, INC. 1. Apply your knowledge of stereotyping and social identity theory to explain what went wrong here. Stereotyping is the process of assigning traits to people on the basis of their membership in a social category. Stereotypes generally have some inaccuracies, some overestimation or underestimation of real differences, and some degree of accuracy. One problem with stereotyping is that stereotypes under certain conditions, such as the degree to whichRead MoreBusiness Plan - Tfbg5208 Words   |  21 Pagesand expense projections are based on exhaustive industry research based on the cost to manufacture and market a new beverage product. In estimating revenues, we look at three products currently on the market: 1) Wal-Mart’s Acai-based Energy Drink, 2) Hy-Drive Energy Drink, and 3) DRANK Relaxation drink. These products are thought to be some of the most innovative products at the time of their introduction. Our revenue projections are conservative. If we can achieve early adoption into the major retailers

The analysis of environmentally sensitive areas can be...

The analysis of environmentally sensitive areas can be done on the basis of different parameters such as?. The selection of the layers is an open process, though only meaningful layers produce meaningful results. Basso et al. (2000) in their study used an integrated, multi-level, approach to study the different environmental degradation stages and the existing interactions amongst the individual components of the landscape of the Agri basin in the Basilicata Region in Southern Italy. They considered an ‘Environmental Sensitive Area’ as a specific and delimited entity in which environmental and socio-economical factors are not balanced or are not sustainable for that particular environment. Among the different parameters they analysed were†¦show more content†¦MEditerranean Desertification And Land USe (MEDALUS) project is one of the largest project of the European Comission established to analyse the global and regional climate changes. The MEDALUS model (Kosmas et al.1999) identifies regions that are environmentally sensitive area (ESAs). In this model, different types of ESAs to desertification can be analysed in terms of various parameters such as landforms, soil, geology, vegetation, climate, and human actions. Each of these parameters is grouped into various uniform classes and a weighting factor is assigned to each class. Then four layers are evaluated: soil quality, climate quality, vegetation quality, and management quality. As outlined by Kosmas et al. (1999) and Brandt et al. (2003), the method should be reasonably simple, robust and widely applicable; the selection of parameters to assess environmental quality must be made attending to their availability, economy and ability to update and the system should be adaptable to the development and refinement of the existing information content and the possible addition of new information. The principal innovation which was brought in to the study by Kirkby et al. (1998) in their study of MEDALUS was long term interactions with the vegetation and soil, with implications for the way in which the surface flow and infiltration are described and distributed area wise. The model contains four inter-related sub-models for the atmosphere, vegetation, soil andShow MoreRelatedhow globalization and environmental sustainability influence strategic management14776 Words   |  60 Pagesin the 1990s. These processes and agreements have had two main effects: they have prompted national governments to take a more proactive international approach to cooperation with a view to protecting and administering global public goods on the basis of innovative multilateral systems, and they have fostered greater equity in the way the responsibilities and costs of reversing environmental damage are shared out between rich and poor States. 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Ode to Autumn Free Essays

ODE TO AUTUMN John Keats This poem, an ode, is the last of Keats’ odes. In it, the poet exhibits a rich mood of serenity by describing autumn as a season of mellow fruitfulness – a season of ripeness and fulfillment. This ode is known for its remarkable sensuous beauty that is crafted by employment of several visual, tactile and auditory imageries together with the personification of autumn as a woman engaged in various autumnal activities. We will write a custom essay sample on Ode to Autumn or any similar topic only for you Order Now In the first stanza, the poet has described the bounty of autumn. It is the season of mists and the ripening of fruit. Autumn and the sun work together for the ripening of all kinds of fruits. The vines running round the edges of the thatch and apple trees growing in the cottage garden are weighed down with fruits. Their fruits are ripening during autumn. Besides the gourds are becoming larger and the hazel nuts are being filled with sweet kernels. For the bees, it appears as if there is no end to their happy days – summer – as there are some later flowers still blooming in autumn, providing honey to them, even if their sticky combs are over-brimmed. The beautiful word pictures and various visual and tactile imageries make the stanza a well-crafted one. In the second stanza, the poet moves from the country cottage to the outside field and describes various activities associated with autumn. He does it by employing personification that one almost visualizes these activities. It is the season of harvest and since most of the harvest works are performed by women, autumn is described as a woman. First, it is seen as a woman doing the work of winnowing. Secondly, one may see it as a reaper, asleep in the half-finished furrow of crops. Thirdly, it may be seen as a gleaner, keeping her corn-burdened head steady as she crosses a brook. Finally, autumn may be seen as a woman standing patiently beside a cider-press for the last drops of apple juice. Unlike the first stanza where autumn was bustling with activities, Autumn is found static in suspended activity or arrested motion in the second stanza and the readers are invited to move from one scene to another in search of Autumn. In the final stanza, the poet appears to be overwhelmed by a pessimistic idea and asks about the sweet music of spring which is absent in autumn. However, he immediately rectifies himself and says there is nothing to worry about the songs of spring as autumn too has its own music. He then lists the various sounds of autumn which are generally heard in the evening time. The mourning of the gnats, the loud bleating of the full-grown lambs, the singing of the hedge-crickets, the whistling of the red-breast and the twittering of the swallows are the prominent sounds that the poem deals with. Thus, the third stanza is about the music of autumn and the imagery is auditory. If in the first stanza, the positive side of autumn as the handmaid of summer is stressed, here the season is hailed as the prelude to winter. The theme of the poem is a delighted, sensuous enjoyment of the rich and mature beauty of autumn season. The poet’s imaginative response to the beauty of autumn appears in a series of pictorial personifications of the season. The course of autumn traced in the poem is not restricted to autumn. The movement of the poem from fruition to harvest, from satisfaction to ending epitomizes the very process of life. Even sadness is seen in its true perspective as inseparable from and part and parcel of the complete process. The poem is an acceptance of the beauty and the pain in life, and an affirmation of its dignity. Thou hast thy music too’, is a relevant reminder that each one has his own talent and should attain contentment in life. Extracts: a) Season of mists and mellow fruitfulness, Close bosom-friend of the maturing sun Conspiring with him how to load and bless. i) Why does the poet address ‘autumn’ as the ‘season of mists and mellow fruit-fullness? A ns. The poet addresses ‘autumn’ as the season of mists as during this season, we can see mists on the open fields and on the other wet places in the mornings and evenings. He calls it a season of mellow fruitfulness because it’s during autumn that the fruits are in the process of ripening. i) How is ‘autumn’ a close bosom-friend of the maturing sun? Ans. Autumn is a close friend of the maturing sun as both of them together help the fruits to ripen to the core. iii) What do the close friends conspire? Ans. The two close friends, autumn and the sun conspire to load and bless the vines and apple trees with fruits, to swell the gourds, to plump the hazel shells with sweet kernels and to help bloom some more flowers. b) And still more, later flowers for the bees, Until they think warm days will never cease. i) What does the poet mean by the ‘later flowers’? Ans. By the ‘later flowers’, the poet means to convey that flowering does not stop immediately after summer; in fact it continues though the number gets reduced. These are known as later flowers. ii) What makes the bees feel that warm days will never cease? Ans. The presence of later flowers and availability of honey for the bees makes them feel that the warm days shall never cease. iii) Describe the bee hives. Ans. The bees have collected a lot of honey during summer, yet the presence of the later flowers makes them collect more and add it to their collection which is now over-filled in their sticky cells. ) Sometimes whoever seeks abroad may find Thee sitting careless on a granary floor, Thy hair soft-lifted by the winnowing wind; i) Who or what is being talked of here? Ans. ‘Autumn’ is being talked of here. ii) What is the poetic device employed here and what is its effect? Ans. The poetic device employed here is personification as ‘autumn’ is bei ng described as a woman engaged in various harvest related activities. iii) Why is she seen sitting carelessly on the granary floor? What activity was she involved in? Ans. She can be seen sitting carelessly on the granary floor as she was engaged in winnowing work, i. e. eparating the chaff from the corn and she is sitting carelessly because she is not worried as the harvest has been very good. It is picture of fulfillment or contentment. iv) Mention at least two more places she can be seen. Also mention in what condition she can be seen at these places. Ans. She can be seen in a sleeping posture, as she had been induced to sleep by the intoxicating smell of the poppies growing in the field along with the corn, in a half-reaped furrow while her sickle spares the next swath. She can also be seen as a gleaner, crossing a brook and keeping her head steady. She can be seen sitting patiently at a cider-press and watching for the last drops of apple juice trickling down from the press. d) Think not of them, thou hast thy music too, — i) Who is being addressed here? Ans. Autumn is being addressed here. ii) This line is the answer to a question asked by the poet. What is the question? Ans. The question is: ‘Where are the songs of spring? Ay, where are they? iii) What is being referred to as ‘them’ here and why should the addressee not think of them? Ans. ‘The songs of spring’ is being referred to as ‘them’ here and the addressee, i. . autumn should not think of them as it is useless to think of the past. It’s rather wise to live in the present. Besides, autumn has its own music too. iv) Name a few sources of music associated with the addressee. Ans. The mourning of the gnats, the loud bleats of the full-grown lambs, the songs of the hedge-crickets, the whistles of the red-breast and the twittering of the swallows are the prominent sounds associated with the addressee, autumn. e) ‘Where are the songs of the Spring! Ay, where are they? Think not of them, thou hast thy music too, While barred clouds bloom the soft-dying day, And touch the stubble plains with rosy hue†¦ ’ i) Name the poet and the poem. Ans. The poet is ‘John Keats’ and the poem is ‘Ode to Autumn’. ii) Who is being referred to as ‘thou’? Ans. Autumn is being referred to as ‘thou’. iii) What does the poet mean when he says ‘songs of spring’? Ans. By the songs of spring the poet refers to the joy and exuberance of spring season. iv) What image is conjured up with ‘stubble plains’? Ans. The grain has been harvested and only the short, dry stalks remain like the stubble of hair on the face. How to cite Ode to Autumn, Essay examples

Breaking Traditions Essay Research Paper Tradition is free essay sample

Interrupting Traditions Essay, Research Paper Tradition is an of import portion of everyone # 8217 ; s life. Others hold tradition above everything else. Adults feel that it is really of import to follow these established imposts and can non even conceive of arising against them although they may be hurtful in some ways. They may non even retrieve the ground for these imposts in the first topographic point. Throughout the centuries, young person have been pressured by the # 8220 ; older # 8221 ; and # 8220 ; wiser # 8221 ; grownups of their coevals as they continue to accept traditions and imposts. All people have in some signifier or other heard the comment, # 8220 ; Change is good. # 8221 ; That may be true, but the fact still remains that alteration is inevitable. Currency, faith, and even matrimony alterations over clip, but the manner people adapt or react is the specifying line between adult male and animate being. Aged people fear alteration because they fear what is non readily understood, and if there is one thin g that is hard to understand, it is where their reactions from broken traditions originate from? The young person of today are more eager to waste their financess on mercenary points. We will write a custom essay sample on Breaking Traditions Essay Research Paper Tradition is or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This was non so during the twentieth century. Peoples of that epoch were forced into a inexorable and sudden coup detat known as the? depression? over the public. Their demand for nutrient and money so has been a go oning factor that is still impacting their picks in life today. The people of that period of clip today are cautious of a possible reoccurrence, and to forestall it from impacting them and people around them badly, they stress salvaging every bit much as possible if any such incident will happen. In some manner people of the depression epoch have a right to experience outraged about what people of this epoch are making with their money. The people who have experienced the depression are making all they can in order to salvage their kids and grandchildren from the adversities that confronted them. In the faiths of Islam and Judaism, people of each of the religions have similar instructions and criterions. For illustration, in Judaism, they believe that the Sabbath twenty-four hours should be kept holy, and that you should follow the Ten Commandments, the Torahs of God. Their diets consist of kosher nutrients, and they have at that place ain New Year? s, Rosh Hashanah. Islam is similar, in that its trusters adhere to the five pillars, which is similar to the 10 commandment, and their diet must chiefly dwell of kosher merchandises. Both faiths are monotheistic. In Judaism the old regulation is that a Jewi sh individual must be wed with people of their ain religion. This was done to maintain their religion with like religion? s in order to let the groom and bride a common base among them. Aged Judaic people have passed down this usage for rather some old ages, and now in the twenty-four hours and age we live in people of the Judaic religion are arising against this tradition because they have now begun to develop and demand to get married into different religions. In some ways get marrieding into different religion? s can assist spread out Judaism in order to profit a household. In Islam in its early old ages it outlawed alcoholic ingestion. But nowadays some of our Islamic elders and young person are devouring intoxicant. This is immoral by all of Islam? s criterions, but it? s still done today. Marriage is a foundation that today is still a puzzling relationship that leaves all its members oppugning its true significance. Bing faithful to 1s spouse is an obvious but disregarded construct by matrimony spouses today. This shouldn? T be the manner matrimonies are viewed in the eyes of our young person. That is why Grownups are here to implement abstention before matrimony and to offer advice to their kids. Still, with all the aid out in the universe about matrimony, twosomes still rush into it excessively rapidly and come out repenting they of all time knew one another. Adults strongly feel that in order to convey another life into this universe when in a matrimony, the twosome must be financially and psychologically stable. With these two facets covered, all that is left is to foster a kid. Adults take the safeguards they do because the have lived longer and experienced what ignorance does to those who choose to remain and move the manner they do. Younger coevalss are invariably under examination because they are the 1s that harbor alteration. Adults presently work with everything they know. Everything they have learned is focused into their enterprises. Their advantage over the younger portion of society is clip. In my sentiment, the grownups of our present coevals shouldn? t pursue to impede the new thoughts presented by young person, but instead, grownups should try to nurture creativeness and growing as a male child or miss takes that measure into the universe as a adult male or adult female. As a consequence, striplings should esteem those who are older and wiser, and strive to larn from them, but neer to be discouraged. The hereafter that lies in front, and those who are to populate in it must be taught to make so, because we do non cognize what the hereafter holds, but we do cognize how holds the hereafter.