Strategic Management: Mission & Vision Statements

Executive Summary cathexis statements and batch statements potentially begin great power, if properly utilized. Southwest Airlines Company has a right on mien. This presence would do well to be transformed into a all the way defined missionary station statement and resourcefulness statement. The pursuit argon recommendations for update the currently publicized mission and vision statements, as well as restatement options for their organisational goals. strategic Management: Mission & spate Statements Southwest Airlines Company has both(prenominal) Mission and Vision Statements posted on their website. The lack of inwardness within these statements are reflective of the commonly accepted notion that strategy is overshadowed by change and speed, and that business moves so dissipated that a leader cannot afford to pause long sufficient to establish a Mission and Vision statement (Hammonds, 2001). This, of course, is dead not dependable! The following a re recommendations and justification for updating these statements. Vision Statement there can be some(prenominal) not easily quantitative expressions that contribute to an organizations success.

A vision statement speaks to perpetuating good behavior and should also do the following: resound the corporation gardening and values system root on and guide employees as they conduct business Reflect an also optimistic view of future company goals direct to the need of current and potential customers Be open to changes in organizational strategy Southwest Airlines Company has made great strides tow ards supporting their triple bottom line, ! which they identify as our Performance, Our People, and our Planet. As of December 31, 2010, the Company had 34,901 active fulltime equivalent employees, consisting of flight, maintenance, ground, Customer, fleet service, management, accounting, marketing, and clerical personnel. Employees make a positive difference in communities with get going efforts, charitable donations and outreach initiatives...If you want to get a full essay, set up it on our website: OrderCustomPaper.com

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