|Aquine Industries | |Memo To:Aquine Sh beholders From:Hector Salazar CC:Sripathi Nilkar Date:4/26/2011 Re:Declining Market Sh be Declining Market Share With a gloomy securities industry make do of 5%, Aquine Industries has late experienced an all time crushed within the root quarter of the recent year for the windup(prenominal) watch division. With the exception of the chronometer machinelike watch division, the rest of the order has been successful thus far. However, an step-up of watchers has been recently rejected by the Swiss Official Chronometer discover (SOCC). As a consultant, Aquine essential figure out why the mechanical watch division is losing market share, why gross revenue have been declining, and why the SOCC is rejecting a number of watches. One casualty for an ineffective publicize outpouring is the declining market share and low sales. Aquine Industr ies Spokesperson Krysten Neiman and myself have conducted the chase research via customer see with 500 respondents.
The results of the survey are as follows:  ·        59% single out advertising appeals to them ·        67% look up to Krysten Neiman ·        66% are proud to wear an Aquine Chronometer ·        61% say they are more(prenominal) likely to purchase an Aquine Chronometer after eyesight the ad ·        60% thought the SOCC attestation was important ·        78% are alleviate to pay more for the certifi! cation Through the conclusion of this research, the results visualise the advertising campaign is and has been effective; the declining of market share is not caused by its advertising campaign. Quality and craftsmanship may be in addition play a factor for the declining market share. A modernistic research was conducted in accordance with certification process and decompose the number of watches rejected then. The SOCC will be rejected if the attribute of the watch fails one of its seven tests. The...If you postulate to get a full essay, order it on our website: OrderCustomPaper.com
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